On May 13, 2026, Insider One, a leading agentic customer engagement platform, announced its acquisition of Bluecore, a leading retail marketing technology platform serving more than 400 U.S. enterprise brands. Terms of the transaction have not been disclosed. Wilson Sonsini Goodrich & Rosati advised Insider One on the transaction.

The Wilson Sonsini team advising Insider One on the transaction included:

Mergers & Acquisitions
Mark Holloway
Ellie Bleecker
Charlotte Eynon
David Adler
Jennifer Eberly
Max Johnson
Victoria Burch

Corporate
Michael Labriola
Elisa Sielski
Betty Rosenbaum

Tax
Derek Wallace
Han Shen

Employee Benefits and Compensation
Matt Norgard
Jason Chan
Han Bae

Employment
Matthew Gorman
Martin Luff
Chimene Cooper
Eleanor Williams

Technology Transactions
Morgan Kasenchak
Regina McLeod
Graham Hendrick

Privacy and Cybersecurity
Matthew Staples
Tom Evans
Hattie Watson
Michael O’Brien
Claudia Chan
Dan Shin

Antitrust
Deirdre Carroll
Andrew Morrison
Kimberley Biagioli
Hedi Thlibi
Julius Giesen

Regulatory
Josh Gruenspecht
Mike Casey
Waqas Shahid
Jack Davies
Anne Seymour
Seth Cowell

Real Estate
James McCann
Alex Corluyan

For more information, please see Insider One’s news release. Additional coverage can be found on Bloomberg and Pulse 2.0.