Digital Media and Entertainment
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Involved in the Beginning; Still Involved Today
From the early days of Napster and Apple's iTunes to Spotify and Pandora today, Wilson Sonsini's attorneys have represented innovative digital media and entertainment companies as they revolutionize content delivery and consumer engagement.
With digital music and games leading the way, aided by advances in mobile technology, the media and entertainment industry has grown faster than almost every other technology sector in recent years.
The quality of digital music, games, and video continues to improve to meet consumer and business demand. At the same time, the number of companies in the media market continues to grow, with participants ranging from successful solo authors and artists to global media powerhouses. There are also a multitude of digital media channels and platforms, including always-on social media applications, easily accessible mobile devices, and traditional media outlets, such as cable television and satellite radio.
As the premier law firm provider to technology companies, Wilson Sonsini has a legacy of representing pioneers in the media and entertainment industry. From start-ups developing the latest mobile apps to leaders in the online games sector, our attorneys have helped clients develop, monetize, and protect all types of digital media and commercial content and technologies.
The firm's representation of media and entertainment clients over the years has given our attorneys a wealth of experience with breakaway innovations and disruptive technologies that have driven the sector, including:
- Digital music, games, and video for mobile devices
- Streaming and on-demand music services
- Games and other entertainment media for wearable devices, including watches, bracelets, and eyewear
- Mobile and digital media device components, including LED displays and storage and wireless technologies
- Digital entertainment subscription and payment systems
- Wireless technology standards, such as Bluetooth
- Holographic image projections for mobile devices
Overview
With digital music and games leading the way, aided by advances in mobile technology, the media and entertainment industry has grown faster than almost every other technology sector in recent years.
The quality of digital music, games, and video continues to improve to meet consumer and business demand. At the same time, the number of companies in the media market continues to grow, with participants ranging from successful solo authors and artists to global media powerhouses. There are also a multitude of digital media channels and platforms, including always-on social media applications, easily accessible mobile devices, and traditional media outlets, such as cable television and satellite radio.
As the premier law firm provider to technology companies, Wilson Sonsini has a legacy of representing pioneers in the media and entertainment industry. From start-ups developing the latest mobile apps to leaders in the online games sector, our attorneys have helped clients develop, monetize, and protect all types of digital media and commercial content and technologies.
The firm's representation of media and entertainment clients over the years has given our attorneys a wealth of experience with breakaway innovations and disruptive technologies that have driven the sector, including:
- Digital music, games, and video for mobile devices
- Streaming and on-demand music services
- Games and other entertainment media for wearable devices, including watches, bracelets, and eyewear
- Mobile and digital media device components, including LED displays and storage and wireless technologies
- Digital entertainment subscription and payment systems
- Wireless technology standards, such as Bluetooth
- Holographic image projections for mobile devices
Client Highlights
Wilson Sonsini Advises Contentful on Acquisition by Salesforce
On June 1, 2026, Salesforce, the world's No. 1 AI CRM, announced that it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. Wilson Sonsini Goodrich & Rosati advised Contentful on the transaction.
Alerts
What’s Next for Age Assurance Laws in Europe?
Developments in law, regulatory guidance, and enforcement practice across Europe are leading to meaningful changes in how online services are offered to minors. A steady stream of announcements in recent months makes clear that this area will continue to develop at pace, requiring providers of online services to keep their approach to age assurance under regular review.
Client Highlights
Wilson Sonsini Advises Canva on Acquisition of Ortto
On April 8, 2026, Canva, the world’s leading visual communication platform, announced the acquisition of Ortto, a customer data and marketing automation company, as part of its continued investment in artificial intelligence and marketing infrastructure. Wilson Sonsini Goodrich & Rosati advised Canva on the transaction.
Ortto combines a customer data platform with powerful marketing automation, enabling teams to design and orchestrate journeys across email, SMS, push notifications, in-app messaging, forms, and surveys, all within a single system. Canva’s acquisition of Ortto strengthens Canva Grow and builds on Canva’s recent additions of MagicBrief, MangoAI, and Doohly, accelerating its ability to power the full marketing and content lifecycle, from ideation and creation through to deployment, measurement, and optimization.
Ortto combines a customer data platform with powerful marketing automation, enabling teams to design and orchestrate journeys across email, SMS, push notifications, in-app messaging, forms, and surveys, all within a single system. Canva’s acquisition of Ortto strengthens Canva Grow and builds on Canva’s recent additions of MagicBrief, MangoAI, and Doohly, accelerating its ability to power the full marketing and content lifecycle, from ideation and creation through to deployment, measurement, and optimization.
News Articles
Victor Jih Named Among Lawdragon's 2026 “500 Leading Global Entertainment, Sports and Media Lawyers”
On February 20, 2026, Lawdragon named Wilson Sonsini partner Victor Jih to its second edition of “500 Leading Leading Global Entertainment, Sports & Media Lawyers.” The list recognizes leading lawyers that advise individuals and entities at the heart of entertainment, sports, and media. Members were selected to the list through Lawdragon's proprietary process combining journalistic research, discussion with peers, other knowledgeable sources, and nominations.
Insights
Client Highlights
Wilson Sonsini Advises Contentful on Acquisition by Salesforce
On June 1, 2026, Salesforce, the world's No. 1 AI CRM, announced that it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. Wilson Sonsini Goodrich & Rosati advised Contentful on the transaction.
Alerts
What’s Next for Age Assurance Laws in Europe?
Developments in law, regulatory guidance, and enforcement practice across Europe are leading to meaningful changes in how online services are offered to minors. A steady stream of announcements in recent months makes clear that this area will continue to develop at pace, requiring providers of online services to keep their approach to age assurance under regular review.
Client Highlights
Wilson Sonsini Advises Canva on Acquisition of Ortto
On April 8, 2026, Canva, the world’s leading visual communication platform, announced the acquisition of Ortto, a customer data and marketing automation company, as part of its continued investment in artificial intelligence and marketing infrastructure. Wilson Sonsini Goodrich & Rosati advised Canva on the transaction.
Ortto combines a customer data platform with powerful marketing automation, enabling teams to design and orchestrate journeys across email, SMS, push notifications, in-app messaging, forms, and surveys, all within a single system. Canva’s acquisition of Ortto strengthens Canva Grow and builds on Canva’s recent additions of MagicBrief, MangoAI, and Doohly, accelerating its ability to power the full marketing and content lifecycle, from ideation and creation through to deployment, measurement, and optimization.
Ortto combines a customer data platform with powerful marketing automation, enabling teams to design and orchestrate journeys across email, SMS, push notifications, in-app messaging, forms, and surveys, all within a single system. Canva’s acquisition of Ortto strengthens Canva Grow and builds on Canva’s recent additions of MagicBrief, MangoAI, and Doohly, accelerating its ability to power the full marketing and content lifecycle, from ideation and creation through to deployment, measurement, and optimization.
News Articles
Victor Jih Named Among Lawdragon's 2026 “500 Leading Global Entertainment, Sports and Media Lawyers”
On February 20, 2026, Lawdragon named Wilson Sonsini partner Victor Jih to its second edition of “500 Leading Leading Global Entertainment, Sports & Media Lawyers.” The list recognizes leading lawyers that advise individuals and entities at the heart of entertainment, sports, and media. Members were selected to the list through Lawdragon's proprietary process combining journalistic research, discussion with peers, other knowledgeable sources, and nominations.
Affiliated Programs
28th Annual Entertainment Law Initiative Luncheon and Scholarship Presentation
Wilson Sonsini is proud to sponsor the 28th Annual Entertainment Law Initiative (ELI) GRAMMY Week Luncheon and Scholarship Presentation on January 30, 2026, at the Beverly Wilshire Hotel. This event brings together professionals and creators in the music industry to celebrate, gain insights from industry leaders, and recognize the contributions of music business pioneers. The program will feature the presentation of the ELI Service Award, an accolade given to a legal professional or entity for their dedication to improving the music community. This year's award will honor Paul Robinson, Warner Music Group's Executive Vice President & General Counsel. For more details, please visit the event website.
Speaking Engagements
When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?
Wilson Sonsini Technology Transactions partner Gary Greenstein will present during Strafford’s 90-minute CLE webinar “When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?” on Thursday, June 5.
Speaking Engagements
Federal Bar Council CLE: Making Music – Copyright and Artificial Intelligence
Join partner Gary Greenstein, along with moderator The Honorable Denny Chin (United States Court of Appeals) and panelists Jonathan Z. King, Esq. (Partner, Cowan, Liebowitz & Latman, P.C.), and Carla M. Miller, Esq. (Senior Vice President, Business & Legal Affairs, Universal Music Group) at the Federal Bar Council CLE: Making Music – Copyright and Artificial Intelligence on April 2 at 6:00 pm ET.
Speaking Engagements
Navigating Legal Challenges with Generative AI GDC Panel
Generative artificial intelligence continues to break both legal and technical ground as the complexity of this technology grows and users increasingly rely on it to write software and generate new characters, stories, and ideas. Whether and how developers utilize Generative AI may depend on their understanding of the potential legal risks arising from such use and the impact it could have on their ownership of the end product or exposure to litigation. This session will discuss the legal issues raised by Generative AI and practical steps that developers can implement immediately, including:
Events
Affiliated Programs
28th Annual Entertainment Law Initiative Luncheon and Scholarship Presentation
Wilson Sonsini is proud to sponsor the 28th Annual Entertainment Law Initiative (ELI) GRAMMY Week Luncheon and Scholarship Presentation on January 30, 2026, at the Beverly Wilshire Hotel. This event brings together professionals and creators in the music industry to celebrate, gain insights from industry leaders, and recognize the contributions of music business pioneers. The program will feature the presentation of the ELI Service Award, an accolade given to a legal professional or entity for their dedication to improving the music community. This year's award will honor Paul Robinson, Warner Music Group's Executive Vice President & General Counsel. For more details, please visit the event website.
Speaking Engagements
When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?
Wilson Sonsini Technology Transactions partner Gary Greenstein will present during Strafford’s 90-minute CLE webinar “When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?” on Thursday, June 5.
Speaking Engagements
Federal Bar Council CLE: Making Music – Copyright and Artificial Intelligence
Join partner Gary Greenstein, along with moderator The Honorable Denny Chin (United States Court of Appeals) and panelists Jonathan Z. King, Esq. (Partner, Cowan, Liebowitz & Latman, P.C.), and Carla M. Miller, Esq. (Senior Vice President, Business & Legal Affairs, Universal Music Group) at the Federal Bar Council CLE: Making Music – Copyright and Artificial Intelligence on April 2 at 6:00 pm ET.
Speaking Engagements
Navigating Legal Challenges with Generative AI GDC Panel
Generative artificial intelligence continues to break both legal and technical ground as the complexity of this technology grows and users increasingly rely on it to write software and generate new characters, stories, and ideas. Whether and how developers utilize Generative AI may depend on their understanding of the potential legal risks arising from such use and the impact it could have on their ownership of the end product or exposure to litigation. This session will discuss the legal issues raised by Generative AI and practical steps that developers can implement immediately, including:
Aaron D. Hendelman
Partner
Aaron heads the firm's trademark and advertising practice, focusing on the areas of trademark, advertising, unfair competition, copyright, retail, rights of publicity, social media, and consumer law.
David H. Kramer
Partner
David represents companies facing challenging disputes involving novel issues of law.
Gary R. Greenstein
Partner
Gary represents companies in transactions with record labels, music publishers, and program suppliers focusing on intellectual property, licensing, and commercial transactions.
Salil Gandhi
Partner
Salil Gandhi is a partner in the New York office of Wilson Sonsini Goodrich & Rosati and a co-leader of the firm’s emerging companies practice. Salil focuses on corporate and securities law and specializes in the representation of emerging growth companies throughout their lifecycles, particularly in the life sciences and technology sectors. He also counsels venture capital funds and other private equity funds on structuring and executing investment transactions ranging from angel to control investments, as well as portfolio dispositions.
Christopher A. Paniewski
Partner
Christopher focuses his practice on outsourcing transactions, commercial agreements, and technology-related transactions such as licensing and strategic relationships.
Megan J. Baier
Partner
Megan represents technology and life sciences clients in corporate transactional matters.
Mark B. Baudler
Partner
Mark is a corporate law veteran, having advised start-ups and mature public companies for more than 25 years.
John M. Brust
Partner
John counsels start-ups in a wide range of matters, from formation and VC to IPOs and M&A.
Jonathan Chan
Partner
Jonathan represents technology-driven clients in corporate and transactional matters.
Robert G. Day
Partner
Bob represents companies and financial services entities, from innovative entrepreneurs to investment banks and venture capital and private equity firms.
People
Aaron D. Hendelman
Partner
Aaron heads the firm's trademark and advertising practice, focusing on the areas of trademark, advertising, unfair competition, copyright, retail, rights of publicity, social media, and consumer law.
David H. Kramer
Partner
David represents companies facing challenging disputes involving novel issues of law.
Gary R. Greenstein
Partner
Gary represents companies in transactions with record labels, music publishers, and program suppliers focusing on intellectual property, licensing, and commercial transactions.
Salil Gandhi
Partner
Salil Gandhi is a partner in the New York office of Wilson Sonsini Goodrich & Rosati and a co-leader of the firm’s emerging companies practice. Salil focuses on corporate and securities law and specializes in the representation of emerging growth companies throughout their lifecycles, particularly in the life sciences and technology sectors. He also counsels venture capital funds and other private equity funds on structuring and executing investment transactions ranging from angel to control investments, as well as portfolio dispositions.
Christopher A. Paniewski
Partner
Christopher focuses his practice on outsourcing transactions, commercial agreements, and technology-related transactions such as licensing and strategic relationships.
Megan J. Baier
Partner
Megan represents technology and life sciences clients in corporate transactional matters.
Mark B. Baudler
Partner
Mark is a corporate law veteran, having advised start-ups and mature public companies for more than 25 years.
John M. Brust
Partner
John counsels start-ups in a wide range of matters, from formation and VC to IPOs and M&A.
Jonathan Chan
Partner
Jonathan represents technology-driven clients in corporate and transactional matters.
Robert G. Day
Partner
Bob represents companies and financial services entities, from innovative entrepreneurs to investment banks and venture capital and private equity firms.
Recent Insights
Client Highlights
Wilson Sonsini Advises Contentful on Acquisition by Salesforce
On June 1, 2026, Salesforce, the world's No. 1 AI CRM, announced that it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. Wilson Sonsini Goodrich & Rosati advised Contentful on the transaction.
Learn More
Alerts
What’s Next for Age Assurance Laws in Europe?
Developments in law, regulatory guidance, and enforcement practice across Europe are leading to meaningful changes in how online services are offered to minors. A steady stream of announcements in recent months makes clear that this area will continue to develop at pace, requiring providers of online services to keep their approach to age assurance under regular review.
Learn More
Recent Events
Affiliated Programs
28th Annual Entertainment Law Initiative Luncheon and Scholarship Presentation
Wilson Sonsini is proud to sponsor the 28th Annual Entertainment Law Initiative (ELI) GRAMMY Week Luncheon and Scholarship Presentation on January 30, 2026, at the Beverly Wilshire Hotel. This event brings together professionals and creators in the music industry to celebrate, gain insights from industry leaders, and recognize the contributions of music business pioneers. The program will feature the presentation of the ELI Service Award, an accolade given to a legal professional or entity for their dedication to improving the music community. This year's award will honor Paul Robinson, Warner Music Group's Executive Vice President & General Counsel. For more details, please visit the event website.
Learn More
Speaking Engagements
When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?
Wilson Sonsini Technology Transactions partner Gary Greenstein will present during Strafford’s 90-minute CLE webinar “When a Business Uses Music: When are Music Licenses Needed and What Legal Issues Should be Considered?” on Thursday, June 5.
Learn More
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