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Martin Luff
Partner
Corporate
London
mluff@wsgr.com

D44-20-38367909

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Martin Luff is a dual-qualified partner in the London office of Wilson Sonsini Goodrich & Rosati, where he is a member of the firm’s employment practice. Martin focuses on UK, US, and international labor and employment law, and has extensive experience counseling clients in all aspects of the employment relationship. He supports clients on day-to-day UK human resources and personnel issues, including employment and consulting agreements, international employee transfers and expatriate arrangements, disciplinary and performance issues, senior executive terminations, and employment disputes.  He also advises on employment matters related to domestic and cross-border business transactions. Additionally, Martin provides counsel on non-competition and non-solicitation covenants, redundancies and group layoffs, employment issues arising from US federal government contracts, record retention policies, and international data privacy and transfer laws.

Prior to joining Wilson Sonsini, Martin practiced employment law at Vinson & Elkins for 13 years, spending the first six years at the firm’s Houston office and the next seven years at the London office. Before that, Martin served as in-house counsel at ERM, a global consulting company, and started his career as an employment lawyer at Travers Smith in London.

Experience

Martin Luff is a dual-qualified partner in the London office of Wilson Sonsini Goodrich & Rosati, where he is a member of the firm’s employment practice. Martin focuses on UK, US, and international labor and employment law, and has extensive experience counseling clients in all aspects of the employment relationship. He supports clients on day-to-day UK human resources and personnel issues, including employment and consulting agreements, international employee transfers and expatriate arrangements, disciplinary and performance issues, senior executive terminations, and employment disputes.  He also advises on employment matters related to domestic and cross-border business transactions. Additionally, Martin provides counsel on non-competition and non-solicitation covenants, redundancies and group layoffs, employment issues arising from US federal government contracts, record retention policies, and international data privacy and transfer laws.

Prior to joining Wilson Sonsini, Martin practiced employment law at Vinson & Elkins for 13 years, spending the first six years at the firm’s Houston office and the next seven years at the London office. Before that, Martin served as in-house counsel at ERM, a global consulting company, and started his career as an employment lawyer at Travers Smith in London.

Education
  • LL.M., University of Texas School of Law
  • Legal Practice Course (LPC), Nottingham Law School
  • B.A. (Hons), Law, University of Nottingham

    First Class Honors

Admissions
  • Solicitor, England and Wales
  • State Bar of Texas
  • U.S. District Court for the Eastern District of Texas
  • U.S. District Court for the Northern District of Texas
  • U.S. District Court for the Southern District of Texas
  • U.S. Court of Appeals for the Fifth Circuit
Credentials
Education
  • LL.M., University of Texas School of Law
  • Legal Practice Course (LPC), Nottingham Law School
  • B.A. (Hons), Law, University of Nottingham

    First Class Honors

Admissions
  • Solicitor, England and Wales
  • State Bar of Texas
  • U.S. District Court for the Eastern District of Texas
  • U.S. District Court for the Northern District of Texas
  • U.S. District Court for the Southern District of Texas
  • U.S. Court of Appeals for the Fifth Circuit
Focus Areas
  • Corporate
  • Employment Litigation
  • U.S. Expansion
Recent Insights
Client Highlights
Wilson Sonsini Advises Contentful on Acquisition by Salesforce
On June 1, 2026, Salesforce, the world's No. 1 AI CRM, announced that it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. Wilson Sonsini Goodrich & Rosati advised Contentful on the transaction.
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Client Highlights
Wilson Sonsini Advises Insider One on Acquisition of Bluecore
On May 13, 2026, Insider One, a leading agentic customer engagement platform, announced its acquisition of Bluecore, a leading retail marketing technology platform serving more than 400 U.S. enterprise brands. Terms of the transaction have not been disclosed. Wilson Sonsini Goodrich & Rosati advised Insider One on the transaction.
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Recent Events
WSGR Events
Coming to America Series: Hiring and Scaling a US Team: What U.K. Companies Need to Know When Expanding
Wilson Sonsini is pleased to invite you to a panel discussion in London designed specifically for UK-based companies planning to expand operations into the U.S. This session will provide a practical overview of the key operational, strategic, and legal considerations when hiring employees in the U.S. This workshop is ideal for founders, HR leaders, legal teams, and executives responsible for U.S. expansion strategy.
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Affiliated Programs
A Conversation About Private Company Compensation
Wilson Sonsini and J.Thelander Consulting invite you to an in-depth compensation discussion followed by a networking reception. Wilson Sonsini partners Martin Luff and Fleur Benns – joined by Jody Thelander (Founder & CEO, J.Thelander Consulting) and Heather Preston (Senior Advisor, TPG) – will share real-time global compensation data, trends, and analysis for privately held life science and tech companies. We will examine all aspects of compensation and planning, as well as legal strategies covering your current and future needs, including: 
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