Consumer Litigation
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Industry-Leading Clients
Wilson Sonsini has defended industry leaders such as Netflix, Expedia (and subsidiaries Hotels.com and Hotwire.com), GoDaddy, Netgear, SanDisk, and TikTok in consumer class action cases.
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Experience Litigating Consumer-Related Disputes Across the U.S.
Wilson Sonsini's litigators have successfully represented companies in consumer-related cases and high-profile disputes in jurisdictions, including California, New York, Washington, Georgia, Florida, Arkansas, and Arizona.
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Recognized for Litigation Excellence
Our consumer litigation attorneys have been recognized as leaders in their field by Chambers USA, The Recorder, the Daily Journal, and other publications covering legal news and matters.
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Wilson Sonsini Earns Honorable Mention in AmLaw's Litigation Department of the Year Awards
In December 2021, Wilson Sonsini was profiled among the select firms that earned honorable mentions as part of The American Lawyer's national "Litigation Department of the Year" awards. Earlier in the year, The American Lawyer also selected the firm as a 2021 regional Litigation Department of the Year finalist for California.
Wilson Sonsini's consumer litigation attorneys defend companies accused of violating false advertising, consumer protection, and unfair competition laws. These cases often arise from statements on websites, in advertisements, or on product packaging that allegedly misrepresent our client's service or product; from website terms of use and/or privacy policies that allegedly do not accurately describe a service; and from conduct that allegedly violates statutes designed to protect consumers.
Among other types of cases, Wilson Sonsini has defended class actions alleging violations of California's Consumers Legal Remedies Act and Business and Professions Code Sections 17200 and 17500; false advertising actions brought by consumers, competitors, and the Federal Trade Commission; and cases asserting violations of federal statutes such as the Fair Credit Reporting Act and the Telephone Consumer Protection Act.
Wilson Sonsini has represented companies in a variety of jurisdictions, including California, New York, Washington, Georgia, Florida, Arkansas, and Arizona. The companies the firm has defended in consumer class actions include industry leaders such as Google, Netflix, TikTok, Expedia (and subsidiaries Hotels.com and Hotwire.com), DJI, GoDaddy, Netgear, SanDisk, Walgreens, and Avaya.
Overview
Wilson Sonsini's consumer litigation attorneys defend companies accused of violating false advertising, consumer protection, and unfair competition laws. These cases often arise from statements on websites, in advertisements, or on product packaging that allegedly misrepresent our client's service or product; from website terms of use and/or privacy policies that allegedly do not accurately describe a service; and from conduct that allegedly violates statutes designed to protect consumers.
Among other types of cases, Wilson Sonsini has defended class actions alleging violations of California's Consumers Legal Remedies Act and Business and Professions Code Sections 17200 and 17500; false advertising actions brought by consumers, competitors, and the Federal Trade Commission; and cases asserting violations of federal statutes such as the Fair Credit Reporting Act and the Telephone Consumer Protection Act.
Wilson Sonsini has represented companies in a variety of jurisdictions, including California, New York, Washington, Georgia, Florida, Arkansas, and Arizona. The companies the firm has defended in consumer class actions include industry leaders such as Google, Netflix, TikTok, Expedia (and subsidiaries Hotels.com and Hotwire.com), DJI, GoDaddy, Netgear, SanDisk, Walgreens, and Avaya.
Newsletters
Litigation Trends to Watch in 2026
Entering 2026, Wilson Sonsini litigators see a landscape defined by AI driven disputes, continued tightening of patent review standards, renewed securities and governance litigation, stronger consumer and influencer enforcement, and escalating Telephone Consumer Protection Act (TCPA) exposure—trends that require companies to align legal strategy with technical and operational controls.
Alerts
And Then There Were Five: Connecticut Enacts Comprehensive Privacy Law
Connecticut became the fifth U.S. state to enact a comprehensive consumer privacy law following California, Virginia, Colorado, and Utah. On May 10, 2022, Connecticut Governor Ned Lamont signed "An Act Concerning Personal Data Privacy and Online Monitoring" (SB 6) (CPOMA).1
Press Releases
Wilson Sonsini to Add Five Distinguished Litigators
Wilson Sonsini Goodrich & Rosati announced today a dramatic step forward in the continued buildout of its national litigation practice with the addition of five decorated litigators from Munger, Tolles & Olson LLP. Luis Li, Matthew Macdonald, Fred Rowley, and Mark Yohalem have joined Wilson Sonsini, while Eric Tuttle will be joining the firm later this month. All five members of the group, who bring vast experience with high-stakes trials, investigations, and appeals, will be partners in the firm’s Los Angeles office.
Alerts
Ninth Circuit Provides More Detailed Guidance on the Enforceability of Arbitration Provisions
On January 19, 2017, the U.S. Court of Appeals for the Ninth Circuit issued an opinion in Norcia v. Samsung Telecommunications America, LLC in which it provided guidance on the enforceability of arbitration agreements in consumer terms. The decision addresses a threshold level of notice that companies must provide and the requisite assent that they must receive in order to enforce these agreements.
Insights
Newsletters
Litigation Trends to Watch in 2026
Entering 2026, Wilson Sonsini litigators see a landscape defined by AI driven disputes, continued tightening of patent review standards, renewed securities and governance litigation, stronger consumer and influencer enforcement, and escalating Telephone Consumer Protection Act (TCPA) exposure—trends that require companies to align legal strategy with technical and operational controls.
Alerts
And Then There Were Five: Connecticut Enacts Comprehensive Privacy Law
Connecticut became the fifth U.S. state to enact a comprehensive consumer privacy law following California, Virginia, Colorado, and Utah. On May 10, 2022, Connecticut Governor Ned Lamont signed "An Act Concerning Personal Data Privacy and Online Monitoring" (SB 6) (CPOMA).1
Press Releases
Wilson Sonsini to Add Five Distinguished Litigators
Wilson Sonsini Goodrich & Rosati announced today a dramatic step forward in the continued buildout of its national litigation practice with the addition of five decorated litigators from Munger, Tolles & Olson LLP. Luis Li, Matthew Macdonald, Fred Rowley, and Mark Yohalem have joined Wilson Sonsini, while Eric Tuttle will be joining the firm later this month. All five members of the group, who bring vast experience with high-stakes trials, investigations, and appeals, will be partners in the firm’s Los Angeles office.
Alerts
Ninth Circuit Provides More Detailed Guidance on the Enforceability of Arbitration Provisions
On January 19, 2017, the U.S. Court of Appeals for the Ninth Circuit issued an opinion in Norcia v. Samsung Telecommunications America, LLC in which it provided guidance on the enforceability of arbitration agreements in consumer terms. The decision addresses a threshold level of notice that companies must provide and the requisite assent that they must receive in order to enforce these agreements.
Speaking Engagements
American Bar Association 2025 Litigation Section Annual Conference
Wilson Sonsini Litigation Of Counsel Samantha Machock will speak on a panel titled “Class Actions—Beyond 23(b)(3)” at the American Bar Association’s Litigation Section Annual Conference at 1:15 PM CST on Thursday, May 1. The panel of plaintiff and defense bar practitioners will get attendees up to speed on some of the hottest procedural and ethical issues in current class action practice and offer insights from both sides of the “v.” Topics include:
Speaking Engagements
Rabiej Litigation Law Center – MDL Bench – Bar Leadership Conference
This conference brings together both academic leaders and practitioners to exchange insights about different case-management practices in mass-tort MDLs. The goal is to share views from as many different perspectives as possible on practices that have worked well and others that have not worked so well and develop or refine guidelines and best practices. Such guidance is needed now more than ever to address: (i) emerging mass-tort MDL bankruptcies; (ii) the new MDL Rule 16.1 recommended by the Advisory Committee on Civil Rules, and (iii) the problem of premature mass-tort MDLs. The conference brings together a mixed balance of judges experienced and not experienced in mass-tort MDLs as well as practitioners and other experts, who have extensive mass-tort MDL practice.
Speaking Engagements
MassArbCon Tech Legal 2023
MassArbCon is a comprehensive two-day summit to discuss strategies and trends regarding mass action arbitration. The conference brings subject matter and legal experts involved in different aspects of the law to help attorneys learn about the intricacies of mass actions — from client intake to management, mediations, negotiation, administration, business development, and how law firms can implement technology and automation to lead to digital transformation. Over the past two years, MassArbCon has created a community that celebrates diversity, fosters inclusion, and upholds civility in the legal industry by blending technology and legal expertise.
Speaking Engagements
Generative AI – Key Trends and Future Developments
The release of generative AI systems such as ChatGPT, DALL-E, and Stable Diffusion has raised numerous concerns, from copyright infringement to defamation and the unlawful disclosure of personal information. You’ve probably interacted with AI through voice assistants such as Siri and Alexa, which are founded on AI technology, as are customer service chatbots that pop up to help navigate websites. Recent breakthroughs in the field have the potential to drastically change the way content is created.
WSGR Events
Hot Topics in Advertising for Cutting Edge Fashion, Beauty and Entertainment Brands
Business leaders in the fashion, beauty, and entertainment fields have their own set of legal challenges when it comes to marketing and advertising—embracing the opportunities of social media and mobile marketing, leveraging celebrity endorsements, highlighting a commitment to ESG best-practices, navigating third-party content, building and enforcing intellectual property rights, and ensuring compliance with the latest advertising law developments, to name a few. This seminar will address these and other issues, highlighting recent legal developments and focusing on practical steps that marketing and communications professionals, in-house lawyers, and legal professionals can take to strengthen the position of their marketing, communications, content, and brands.
Affiliated Programs
Class Action Disputes - EU and U.S. Perspectives
Join Taylor Wessing and Wilson Sonsini for a practical update on differences in class action litigation and recent developments in the European Union and the United States, including the European Commission’s push for stricter consumer protection laws.
Events
Speaking Engagements
American Bar Association 2025 Litigation Section Annual Conference
Wilson Sonsini Litigation Of Counsel Samantha Machock will speak on a panel titled “Class Actions—Beyond 23(b)(3)” at the American Bar Association’s Litigation Section Annual Conference at 1:15 PM CST on Thursday, May 1. The panel of plaintiff and defense bar practitioners will get attendees up to speed on some of the hottest procedural and ethical issues in current class action practice and offer insights from both sides of the “v.” Topics include:
Speaking Engagements
Rabiej Litigation Law Center – MDL Bench – Bar Leadership Conference
This conference brings together both academic leaders and practitioners to exchange insights about different case-management practices in mass-tort MDLs. The goal is to share views from as many different perspectives as possible on practices that have worked well and others that have not worked so well and develop or refine guidelines and best practices. Such guidance is needed now more than ever to address: (i) emerging mass-tort MDL bankruptcies; (ii) the new MDL Rule 16.1 recommended by the Advisory Committee on Civil Rules, and (iii) the problem of premature mass-tort MDLs. The conference brings together a mixed balance of judges experienced and not experienced in mass-tort MDLs as well as practitioners and other experts, who have extensive mass-tort MDL practice.
Speaking Engagements
MassArbCon Tech Legal 2023
MassArbCon is a comprehensive two-day summit to discuss strategies and trends regarding mass action arbitration. The conference brings subject matter and legal experts involved in different aspects of the law to help attorneys learn about the intricacies of mass actions — from client intake to management, mediations, negotiation, administration, business development, and how law firms can implement technology and automation to lead to digital transformation. Over the past two years, MassArbCon has created a community that celebrates diversity, fosters inclusion, and upholds civility in the legal industry by blending technology and legal expertise.
Speaking Engagements
Generative AI – Key Trends and Future Developments
The release of generative AI systems such as ChatGPT, DALL-E, and Stable Diffusion has raised numerous concerns, from copyright infringement to defamation and the unlawful disclosure of personal information. You’ve probably interacted with AI through voice assistants such as Siri and Alexa, which are founded on AI technology, as are customer service chatbots that pop up to help navigate websites. Recent breakthroughs in the field have the potential to drastically change the way content is created.
WSGR Events
Hot Topics in Advertising for Cutting Edge Fashion, Beauty and Entertainment Brands
Business leaders in the fashion, beauty, and entertainment fields have their own set of legal challenges when it comes to marketing and advertising—embracing the opportunities of social media and mobile marketing, leveraging celebrity endorsements, highlighting a commitment to ESG best-practices, navigating third-party content, building and enforcing intellectual property rights, and ensuring compliance with the latest advertising law developments, to name a few. This seminar will address these and other issues, highlighting recent legal developments and focusing on practical steps that marketing and communications professionals, in-house lawyers, and legal professionals can take to strengthen the position of their marketing, communications, content, and brands.
Affiliated Programs
Class Action Disputes - EU and U.S. Perspectives
Join Taylor Wessing and Wilson Sonsini for a practical update on differences in class action litigation and recent developments in the European Union and the United States, including the European Commission’s push for stricter consumer protection laws.
Colleen Bal
Partner
Colleen is a nationally recognized trial lawyer with a proven track record of handling difficult and high-profile cases for leading technology, life sciences, and financial companies.
Aaron D. Hendelman
Partner
Aaron heads the firm's trademark and advertising practice, focusing on the areas of trademark, advertising, unfair competition, copyright, retail, rights of publicity, social media, and consumer law.
Victor Jih
Partner
Victor has extensive experience as a commercial litigator in a wide range of complex business disputes at both the trial and appellate levels.
Steffen N. Johnson
Partner
Steffen Johnson is an experienced appellate practitioner who co-chairs the firm's national Supreme Court and Appellate practice.
David H. Kramer
Partner
David represents companies facing challenging disputes involving novel issues of law.
Jess Krannich
Partner
Jess M. Krannich is a litigation partner in the Salt Lake City office of Wilson Sonsini Goodrich & Rosati. Jess is a seasoned trial lawyer who leads significant intellectual property, unfair competition, patent, and general commercial matters for a wide range of clients in the technology, life sciences, medical device, consumer products, and financial services sectors. Many of his clients are major industry leaders in the Rocky Mountain West.
Samantha Alexandria-Booth Machock
Partner
Samantha Machock is a partner in the San Diego office of Wilson Sonsini Goodrich & Rosati, where she is a member of the internet strategy and litigation group. Samantha’s practice focuses on representing technology and healthcare companies in complex, high-stakes consumer class and mass actions, particularly those involving cutting-edge consumer protection, false advertising, privacy, and cybersecurity-related claims. She has secured victories for her clients on a wide range of dispositive motions and class action issues: Recent victories include dismissal of claims against a generative AI service for allegedly misleading users, dismissal of a putative TCPA class action, and dismissal of claims seeking to create novel privacy rights for drivers under California’s Unfair Competition Law. Samantha is currently lead counsel for YouTube and Google in hundreds of cases alleging youth addiction and other harms as a result of YouTube’s design.
Keith E. Eggleton
Partner Emeritus
Keith Eggleton retired from Wilson Sonsini after a career of over 30 years at the firm. He litigated a wide variety of matters, including securities fraud, corporate governance disputes, government actions (SEC and DOJ), commercial disputes, consumer fraud, and false advertising claims. He also counseled public and private companies, boards of directors, and executives on corporate governance, disclosure, and compliance issues.
Barry M. Kaplan
Partner Emeritus
Barry was previously head of the firm’s Northwest Litigation Group and has been described as “the dean of securities litigation in Seattle.”
Lydia B. Parnes
Partner Emeritus
Lydia co-leads Wilson Sonsini's global privacy and cybersecurity practice and she advises clients on privacy and cybersecurity matters.
People
Colleen Bal
Partner
Colleen is a nationally recognized trial lawyer with a proven track record of handling difficult and high-profile cases for leading technology, life sciences, and financial companies.
Aaron D. Hendelman
Partner
Aaron heads the firm's trademark and advertising practice, focusing on the areas of trademark, advertising, unfair competition, copyright, retail, rights of publicity, social media, and consumer law.
Victor Jih
Partner
Victor has extensive experience as a commercial litigator in a wide range of complex business disputes at both the trial and appellate levels.
Steffen N. Johnson
Partner
Steffen Johnson is an experienced appellate practitioner who co-chairs the firm's national Supreme Court and Appellate practice.
David H. Kramer
Partner
David represents companies facing challenging disputes involving novel issues of law.
Jess Krannich
Partner
Jess M. Krannich is a litigation partner in the Salt Lake City office of Wilson Sonsini Goodrich & Rosati. Jess is a seasoned trial lawyer who leads significant intellectual property, unfair competition, patent, and general commercial matters for a wide range of clients in the technology, life sciences, medical device, consumer products, and financial services sectors. Many of his clients are major industry leaders in the Rocky Mountain West.
Samantha Alexandria-Booth Machock
Partner
Samantha Machock is a partner in the San Diego office of Wilson Sonsini Goodrich & Rosati, where she is a member of the internet strategy and litigation group. Samantha’s practice focuses on representing technology and healthcare companies in complex, high-stakes consumer class and mass actions, particularly those involving cutting-edge consumer protection, false advertising, privacy, and cybersecurity-related claims. She has secured victories for her clients on a wide range of dispositive motions and class action issues: Recent victories include dismissal of claims against a generative AI service for allegedly misleading users, dismissal of a putative TCPA class action, and dismissal of claims seeking to create novel privacy rights for drivers under California’s Unfair Competition Law. Samantha is currently lead counsel for YouTube and Google in hundreds of cases alleging youth addiction and other harms as a result of YouTube’s design.
Keith E. Eggleton
Partner Emeritus
Keith Eggleton retired from Wilson Sonsini after a career of over 30 years at the firm. He litigated a wide variety of matters, including securities fraud, corporate governance disputes, government actions (SEC and DOJ), commercial disputes, consumer fraud, and false advertising claims. He also counseled public and private companies, boards of directors, and executives on corporate governance, disclosure, and compliance issues.
Barry M. Kaplan
Partner Emeritus
Barry was previously head of the firm’s Northwest Litigation Group and has been described as “the dean of securities litigation in Seattle.”
Lydia B. Parnes
Partner Emeritus
Lydia co-leads Wilson Sonsini's global privacy and cybersecurity practice and she advises clients on privacy and cybersecurity matters.
Recent Insights
Newsletters
Litigation Trends to Watch in 2026
Entering 2026, Wilson Sonsini litigators see a landscape defined by AI driven disputes, continued tightening of patent review standards, renewed securities and governance litigation, stronger consumer and influencer enforcement, and escalating Telephone Consumer Protection Act (TCPA) exposure—trends that require companies to align legal strategy with technical and operational controls.
Learn More
Alerts
And Then There Were Five: Connecticut Enacts Comprehensive Privacy Law
Connecticut became the fifth U.S. state to enact a comprehensive consumer privacy law following California, Virginia, Colorado, and Utah. On May 10, 2022, Connecticut Governor Ned Lamont signed "An Act Concerning Personal Data Privacy and Online Monitoring" (SB 6) (CPOMA).1
Learn More
Recent Events
Speaking Engagements
American Bar Association 2025 Litigation Section Annual Conference
Wilson Sonsini Litigation Of Counsel Samantha Machock will speak on a panel titled “Class Actions—Beyond 23(b)(3)” at the American Bar Association’s Litigation Section Annual Conference at 1:15 PM CST on Thursday, May 1. The panel of plaintiff and defense bar practitioners will get attendees up to speed on some of the hottest procedural and ethical issues in current class action practice and offer insights from both sides of the “v.” Topics include:
Learn More
Speaking Engagements
Rabiej Litigation Law Center – MDL Bench – Bar Leadership Conference
This conference brings together both academic leaders and practitioners to exchange insights about different case-management practices in mass-tort MDLs. The goal is to share views from as many different perspectives as possible on practices that have worked well and others that have not worked so well and develop or refine guidelines and best practices. Such guidance is needed now more than ever to address: (i) emerging mass-tort MDL bankruptcies; (ii) the new MDL Rule 16.1 recommended by the Advisory Committee on Civil Rules, and (iii) the problem of premature mass-tort MDLs. The conference brings together a mixed balance of judges experienced and not experienced in mass-tort MDLs as well as practitioners and other experts, who have extensive mass-tort MDL practice.
Learn More
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