On March 10, 2026, Syndigo, a global leader in product experience management, announced it has acquired Taggstar, a leading AI-powered conversion rate optimization platform for digital commerce. The acquisition expands Syndigo’s product experience cloud by incorporating social proof messaging, attribute messaging and dynamic badging. Terms of the transaction have not been disclosed. Wilson Sonsini Goodrich & Rosati advised Taggstar on the transaction.

The Wilson Sonsini team that advised Taggstar includes:

M&A
Esther Lukman
Eleanor Bleecker
Daniel Cornell
Fred Bullen
Cooper Cuene
Nikisha Sisodiya

Corporate
Richard Goold

Tax
Emma Game
Myra Sutanto Shen
Emma Nel

Technology Transactions
Andrew Poling
Christopher Murray

Employee Benefits and Compensation
Fleur Benns
Matthew Norgard

Employment 
Martin Luff
Eleanor Williams

Data, Privacy, and Cybersecurity
Daniel Chen
Nikolaos Theodorakis
Tom Evans
Kimia Favagehi
Dan Shin
Claudia Chan

Regulatory
Michael Casey
Jack Davies

For more information, please see Syndigo’s news release.