Wilson Sonsini Advises USANA Health Sciences on Acquisition of Hiya Health

Client Highlights

December 23, 2024

On December 23, 2024, USANA Health Sciences announced the acquisition of a 78.8 percent controlling ownership stake in Hiya Health Products, a leading direct-to-consumer provider of high-quality children’s health and wellness products. The $205 million cash transaction was completed on the same date and is anticipated to be accretive to USANA’s 2025 adjusted EBITDA. Wilson Sonsini Goodrich & Rosati advised USANA on the transaction.

The strategic acquisition will broaden USANA's reach of health-conscious consumers and diversify the company's distribution channels. Hiya's co-founders Darren Litt and Adam Gillman will continue to lead the company.

The Wilson Sonsini team that advised USANA on the transaction includes:

Corporate/M&A
Marc Porter
Brian Keyes
Nikkisha Smith Howard
Austin Wolfe
Brayden Call
Michael Anderson

Capital Markets
Nathan Robinson

Antitrust and Competition
Jamillia Ferris
Kimberley Biagioli

FDA/Regulatory
Eva Yin

Regulatory
Stephen Heifetz
Seth Cowell
Anne Seymour
Bryan Poellot

Technology Transactions
Alex Key
Aleksandar Vitomirov
Kimberly Parry