On April 27, 2026, Match Group, a leading provider of digital technologies designed to help people make meaningful connections, announced a $100 million investment in Sniffies, a map-based platform serving non-heterosexual men. The investment represents a significant minority ownership stake and includes the option to acquire the remaining equity in the future. Sniffies will continue to operate independently and remain founder-led, with Match Group supporting the team's vision and growth. Wilson Sonsini Goodrich & Rosati advised Match Group on the transaction.

The Wilson Sonsini team that advised Match Group on the transaction includes:

Corporate/M&A
Martin Korman
Jack Hamilton
John Brust
Aletha D. Tarn
Erin Malone-Shkurkin
Samantha Pelto
Sneha Dulski
Ava Marie Munson
Ikechi J. Ngwangwa

Tax
Myra Sutanto Shen
Robert Sherrill

Employment Litigation
Matt Gorman
Alison Genova
Allie Zunski

Technology Transactions
Chris Paniewski
Barclay J. Oudersluys
Isabel Annino
Bryce McKay
Jennifer Cheng

Employee Benefits and Compensation
Sriram Krishnamurthy
Brett Condie
Sophia Friedfertig
Laura Yun

Delaware Corporate
Ryan J. Greecher
Ryan Hart
Teddy Kotler

Data, Privacy, and Cybersecurity
Daniel Chen
Matthew Staples
Nikolaos Theodorakis
Michael O’Brien
Tom Evans
Colin Black
Olga Kosno
Kimia Favagehi

Trademark and Advertising
Aaron Hendelman
Camila Chabayta

Antitrust
Beau Buffier
Kimberley Biagioli
Michael McLaughlin

For more information, please see Match Group’s news release. Additional information can be found on Bloomberg and Reuters.