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Alyssa M. Worsham
Partner
Trademark and Advertising
Seattle
aworsham@wsgr.com

D206-883-2592

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Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers USA and Chambers Global, as well as World Trademark Review’s WTR 1000. Alyssa focuses her practice on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically.

Alyssa advises founders, CEOs, GCs, IP specialists, and chief marketing officers on critical issues surrounding brand creation, protection and strategy. Specifically, she counsels clients on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance, FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with a variety of clients working in AI, software, NewSpace, biotech, fashion and cosmetics, life sciences, digital health, wellness, AgriTech, consumer products, and gaming, among others.

Alyssa has been consistently recognized as a leader in her field, including by World Trademark Review (WTR). In WTR, clients have described Alyssa as “one of the best IP practitioners in the U.S. She’s highly skilled, excels in complex cases, and is deeply engrained in her clients’ sectors, making her extremely commercially attuned to deliver pragmatic advice.” Alyssa has also been praised in WTR as “a phenomenal attorney who understands how to give practical legal advice for clients,” and described as “particularly good with IP enforcement solutions outside of bringing matters to litigation. She also understands the intricacies of developing brand strength over time and across countries.”

Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.

Experience

Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers USA and Chambers Global, as well as World Trademark Review’s WTR 1000. Alyssa focuses her practice on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically.

Alyssa advises founders, CEOs, GCs, IP specialists, and chief marketing officers on critical issues surrounding brand creation, protection and strategy. Specifically, she counsels clients on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance, FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with a variety of clients working in AI, software, NewSpace, biotech, fashion and cosmetics, life sciences, digital health, wellness, AgriTech, consumer products, and gaming, among others.

Alyssa has been consistently recognized as a leader in her field, including by World Trademark Review (WTR). In WTR, clients have described Alyssa as “one of the best IP practitioners in the U.S. She’s highly skilled, excels in complex cases, and is deeply engrained in her clients’ sectors, making her extremely commercially attuned to deliver pragmatic advice.” Alyssa has also been praised in WTR as “a phenomenal attorney who understands how to give practical legal advice for clients,” and described as “particularly good with IP enforcement solutions outside of bringing matters to litigation. She also understands the intricacies of developing brand strength over time and across countries.”

Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.

Education
  • J.D., University of Michigan Law School, 2009Cum Laude
  • M.A., Journalism, New York University, 2003
  • B.A., English Literature and Photography, New College of California, 2001
Associations and Memberships
  • Member, New Space Subcommittee, INTA Technology Transformation Committee, 2026-present
  • Board Member, Center for Community Ceramics, Seattle, 2026-present
  • Chair, Subcommittee on Climate Change and Trademarks, INTA Emerging Issues Committee, 2024-2025
  • Strategic Advisor, Asia Society Seattle, 2024-present
  • Member, International Trademark Association (INTA)
  • Member, INTA Emerging Issues Committee, 2022-present
  • Member, INTA Internet Committee, 2018-2022
  • Supervising Attorney, University of Washington Law School, Entrepreneurial Law Clinic
Honors
  • Recognized in the 2023-2026 editions of the WTR 1000—The World's Leading Trademark Professionals
Admissions
  • State Bar of New York
  • State Bar of Washington
Credentials
Education
  • J.D., University of Michigan Law School, 2009Cum Laude
  • M.A., Journalism, New York University, 2003
  • B.A., English Literature and Photography, New College of California, 2001
Associations and Memberships
  • Member, New Space Subcommittee, INTA Technology Transformation Committee, 2026-present
  • Board Member, Center for Community Ceramics, Seattle, 2026-present
  • Chair, Subcommittee on Climate Change and Trademarks, INTA Emerging Issues Committee, 2024-2025
  • Strategic Advisor, Asia Society Seattle, 2024-present
  • Member, International Trademark Association (INTA)
  • Member, INTA Emerging Issues Committee, 2022-present
  • Member, INTA Internet Committee, 2018-2022
  • Supervising Attorney, University of Washington Law School, Entrepreneurial Law Clinic
Honors
  • Recognized in the 2023-2026 editions of the WTR 1000—The World's Leading Trademark Professionals
Admissions
  • State Bar of New York
  • State Bar of Washington

Select Clients

  • Alloy Health
  • Attaboy
  • Chromacode
  • Discovery Loop
  • DoorDash
  • General Matter
  • GrubMarket
  • Iambic Therapeutics
  • Inherent
  • Intermedia
  • Kate Farms
  • Lyft
  • Metagenomi
  • NanoString
  • ReMarkable
  • Revolve
  • Roblox
  • RxSight
  • Scipher
  • Sunrun
  • Tensor
  • The Every Company
  • TradingView
  • UPSIDE Foods
  • Vast Space
  • Viktor
  • Wisk Aero
  • Wisp
  • ZeroAcre
Clients

Select Clients

  • Alloy Health
  • Attaboy
  • Chromacode
  • Discovery Loop
  • DoorDash
  • General Matter
  • GrubMarket
  • Iambic Therapeutics
  • Inherent
  • Intermedia
  • Kate Farms
  • Lyft
  • Metagenomi
  • NanoString
  • ReMarkable
  • Revolve
  • Roblox
  • RxSight
  • Scipher
  • Sunrun
  • Tensor
  • The Every Company
  • TradingView
  • UPSIDE Foods
  • Vast Space
  • Viktor
  • Wisk Aero
  • Wisp
  • ZeroAcre

Select Publications

  • Co-author, “Federal Communications Commission Rules That AI-Generated Voices Are 'Artificial' Under the Telephone Consumer Protection Act,” The Computer & Internet Lawyer, February 13, 2024

Select Speaking Engagements

    • Presenter, “Navigating Telemarketing Practices and Compliance Under the TCPA” and “Strategies for Global Brand Expansion and Enforcement on Any Budget,” Association of Corporate Counsel San Francisco Bay Area, Marketing Meets Law: Your Guide to Compliance and Creativity CLE, Palo Alto, June 18, 2025
    • Presenter, “Unlocking the Power of Branding: Elevate Your Life Sciences IP Strategy,” San Francisco Bay Area Chapter of the Association of Corporate Counsel, Life Sciences Conference, March 5, 2025
    • Speaker, “Marketing 101: How to Counsel Your Marketing Department,” Association of Corporate Counsel San Francisco Bay Area CLE, Palo Alto and San Francisco, October 29-30, 2024
    • Moderator, “An AI-Powered Future in Asia,” Asia Society Seattle - Executive Roundtable, July 24, 2024
    • Hot Topics in Advertising for Cutting Edge Fashion, Beauty, and Entertainment Brands, Los Angeles, May 24, 2023
    • Hot Topics in Advertising (in partnership with the NAD), San Francisco, March 14, 2023
    • Regular Guest Speaker, "IP To-Go: Protecting Brands and Innovations,” Clubhouse App, 2021-2022
    • Guest Lecturer, "How to Counsel Startups on Branding Issues," University of Washington Law School, Entrepreneurial Law Clinic, April 24, 2020
Insights

Select Publications

  • Co-author, “Federal Communications Commission Rules That AI-Generated Voices Are 'Artificial' Under the Telephone Consumer Protection Act,” The Computer & Internet Lawyer, February 13, 2024

Select Speaking Engagements

    • Presenter, “Navigating Telemarketing Practices and Compliance Under the TCPA” and “Strategies for Global Brand Expansion and Enforcement on Any Budget,” Association of Corporate Counsel San Francisco Bay Area, Marketing Meets Law: Your Guide to Compliance and Creativity CLE, Palo Alto, June 18, 2025
    • Presenter, “Unlocking the Power of Branding: Elevate Your Life Sciences IP Strategy,” San Francisco Bay Area Chapter of the Association of Corporate Counsel, Life Sciences Conference, March 5, 2025
    • Speaker, “Marketing 101: How to Counsel Your Marketing Department,” Association of Corporate Counsel San Francisco Bay Area CLE, Palo Alto and San Francisco, October 29-30, 2024
    • Moderator, “An AI-Powered Future in Asia,” Asia Society Seattle - Executive Roundtable, July 24, 2024
    • Hot Topics in Advertising for Cutting Edge Fashion, Beauty, and Entertainment Brands, Los Angeles, May 24, 2023
    • Hot Topics in Advertising (in partnership with the NAD), San Francisco, March 14, 2023
    • Regular Guest Speaker, "IP To-Go: Protecting Brands and Innovations,” Clubhouse App, 2021-2022
    • Guest Lecturer, "How to Counsel Startups on Branding Issues," University of Washington Law School, Entrepreneurial Law Clinic, April 24, 2020
Focus Areas
  • Advertising, Promotions, and Marketing
  • Artificial Intelligence and Machine Learning
  • Communications
  • Electronic Gaming
  • Environmental, Social, and Governance
  • Federal Trade Commission
  • Litigation
  • NewSpace
  • Trademark and Advertising
  • Trademark and Copyright Litigation
Recent Insights
Client Highlights
Wilson Sonsini Advises Discovery Loop on Launch and Initial Funding
On August 5, 2026, a founding team comprised of some of the world’s leading experts in artificial intelligence and distributed computing—Jeff Dean, Sanjay Ghemawat, Quoc Le, and Oriol Vinyals (alphabetical)—announced the launch of Discovery Loop, Inc., a Delaware public benefit corporation. Discovery Loop’s initial funding round is being co-led by Radical Ventures and Khosla Ventures, with participation from Lightspeed, Kleiner Perkins, Doerr Capital, and Alphabet. Wilson Sonsini Goodrich & Rosati is advising Discovery Loop on its launch and the financing.

The company aims to dramatically accelerate technological and scientific progress by automating complex science and engineering tasks. Specifically, it is developing advanced AI systems that leverage massive computational scale to fundamentally transform the speed and efficiency of innovation by automating complete experimental loops. In conjunction with its launch, Discovery Loop has established a long-term partnership with Alphabet for cloud and compute resources.

The Wilson Sonsini team advising Discovery Loop on its launch and initial financing includes Lang Liu, Barath Chari, Alyssa Worsham, Richa Sharma, Sunny Kumar, Will Andrews, MJ Han, Jing Xu, Robert Deng, Jason Choi, and Patrick Begian.

For more information, please see coverage in The Wall Street Journal, The New York Times, and Wired.
Learn More
Client Highlights
Wilson Sonsini Advises Centessa on IP Matters Related to Acquisition by Lilly
On March 31, 2026, Centessa Pharmaceuticals, a clinical-stage company developing a new class of medicines for the treatment of excessive daytime sleepiness and other neurological conditions, announced a definitive agreement for Eli Lilly and Company (Lilly), an American multinational pharmaceutical company, to acquire Centessa. Under the terms of the transaction agreement, Lilly will acquire all of the issued and to be issued share capital of Centessa (including the American Depositary Shares (ADSs) representing ordinary shares) for $38.00 in cash per share plus one non-transferrable contingent value right (CVR) that entitles the holder to receive up to an aggregate of $9.00 subject to the achievement of three milestones described below, for total potential aggregate per share consideration of up to $47.00. The upfront cash consideration represents an aggregate equity value of approximately $6.3 billion and the CVR represents an additional potential aggregate equity value of approximately $1.5 billion. Wilson Sonsini Goodrich & Rosati advised Centessa in IP matters related to the transaction.
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Recent Events
Affiliated Programs
Association of Corporate Counsel San Francisco Bay Area CLE — Marketing Meets Law: Your Guide to Compliance and Creativity (Palo Alto)
Wilson Sonsini is proud to sponsor a half-day CLE program for the Association of Corporate Counsel’s San Francisco Bay Area Chapter titled “Marketing Meets Law: Your Guide to Compliance and Creativity.”
Learn More
Speaking Engagements
Association of Corporate Counsel San Francisco Bay Area CLE: How to Counsel Your Marketing Department (San Francisco)
In-house counsel are invited to join Wilson Sonsini attorneys Alyssa Worsham and Christine Au-Yeung for an ACC San Francisco Bay Area CLE program titled “Marketing 101: How to Counsel Your Marketing Department” in San Francisco on Wednesday, October 30. Alyssa and Christine will be joined by Stephanie Hall, Director of Trademark & Brand at Lyft, and will discuss how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives. The program will also cover new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.  
Learn More
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