Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers USA and Chambers Global, as well as World Trademark Review’s WTR 1000. Alyssa focuses her practice on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically.
Alyssa advises founders, CEOs, GCs, IP specialists, and chief marketing officers on critical issues surrounding brand creation, protection and strategy. Specifically, she counsels clients on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance, FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with a variety of clients working in AI, software, NewSpace, biotech, fashion and cosmetics, life sciences, digital health, wellness, AgriTech, consumer products, and gaming, among others.
Alyssa has been consistently recognized as a leader in her field, including by World Trademark Review (WTR). In WTR, clients have described Alyssa as “one of the best IP practitioners in the U.S. She’s highly skilled, excels in complex cases, and is deeply engrained in her clients’ sectors, making her extremely commercially attuned to deliver pragmatic advice.” Alyssa has also been praised in WTR as “a phenomenal attorney who understands how to give practical legal advice for clients,” and described as “particularly good with IP enforcement solutions outside of bringing matters to litigation. She also understands the intricacies of developing brand strength over time and across countries.”
Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.
Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers USA and Chambers Global, as well as World Trademark Review’s WTR 1000. Alyssa focuses her practice on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically.
Alyssa advises founders, CEOs, GCs, IP specialists, and chief marketing officers on critical issues surrounding brand creation, protection and strategy. Specifically, she counsels clients on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance, FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with a variety of clients working in AI, software, NewSpace, biotech, fashion and cosmetics, life sciences, digital health, wellness, AgriTech, consumer products, and gaming, among others.
Alyssa has been consistently recognized as a leader in her field, including by World Trademark Review (WTR). In WTR, clients have described Alyssa as “one of the best IP practitioners in the U.S. She’s highly skilled, excels in complex cases, and is deeply engrained in her clients’ sectors, making her extremely commercially attuned to deliver pragmatic advice.” Alyssa has also been praised in WTR as “a phenomenal attorney who understands how to give practical legal advice for clients,” and described as “particularly good with IP enforcement solutions outside of bringing matters to litigation. She also understands the intricacies of developing brand strength over time and across countries.”
Alyssa began her practice at Baker & McKenzie in Hanoi, Vietnam, where she advised major U.S. technology companies on foreign investment and telecommunications, privacy, and technology policies and reform in the region, and helped advocate for U.S. business interests in front of the Vietnamese government. Before her legal career, Alyssa worked as an editor, journalist, and food writer in New York and Vietnam. She is originally from Charleston, South Carolina.