On June 10, 2024, Yext, Inc., the leading digital presence platform for multi-location brands, announced that it has entered into a definitive agreement to acquire Hearsay Systems, a global leader in digital client engagement for financial services, for $125 million and up to an additional $95 million if certain performance targets are achieved. Wilson Sonsini Goodrich & Rosati advised Yext on the transaction.

The acquisition will enable Yext to provide a single digital marketing platform to enhance the customer journey, boost brand conversion rates, and expedite customer loyalty development. The deal is expected to close in the second half of Yext's fiscal year 2025, ending January 31, 2025, subject to the satisfaction of customary closing conditions, including required regulatory clearances.

The Wilson Sonsini team that advised Yext on the transaction includes:

M&A
Michael Labriola
Mark Holloway
Erin Malone-Shkurkin
Sarahanne Jackson
Abby Prithivi
Jordan Hecht
Hyo Min Kim
Rui Ke

Corporate (Delaware)
James Griffin-Stanco
Brian Currie

Antitrust
Deirdre Carroll
Michelle Yost Hale
Matthew McDonald
Kimberley Biagioli

Tax
Derek Wallace
Brandon King
Beau Brawner

Technology Transactions
Barath Chari
Kristin Bradley
Isabel Annino
Regina McLeod
Ariel Friedman
Stephanie Stark

Employee Benefits and Compensation
Sriram Krishnamurthy
Matthew Norgard
Jason Chan
Lori Howey

Employment Law
Matt Gorman
Quinn Christie

Privacy and Cybersecurity
Matt Staples
Daniel Chen
Dantam Le

Regulatory
Mike Casey
Joshua Gruenspecht
Anne Seymour
Seth Cowell
Navpreet Moonga
Kara Millard

Real Estate
James McCann
Martin Sul
Moncarol Wang

Corporate Finance
Dana Hall
Jason Koo

For more information, please see Yext's news release.