On November 22, 2022, AppHub, an ecommerce enablement platform, announced it acquired REVIEWS.io. REVIEWS.io helps businesses enhance the power of their customers’ voices to increase sales and build brand trust using its review, loyalty, survey and user-generated content (UGC) solution. A cross-border team from Wilson Sonsini Goodrich & Rosati’s London and U.S. offices advised REVIEWS.io on all aspects of the sale process. Wilson Sonsini worked in collaboration with Taylor Wessing, which represented REVIEWS.io on UK tax and incentives.

REVIEWS.io was founded as a platform for collecting and publishing genuine reviews to build trust among consumers and merchants. REVIEWS.io has since evolved to leverage first-party data to help positively influence purchase behavior. The business has 8,000 customers, including some of the most well-known brands in ecommerce, such as Vuori, Pura Vida and Boxraw. Despite REVIEWS.io’s market leading position, AppHub believes there are significant opportunities to accelerate its growth by leveraging AppHub’s broad customer base, multi-product offering, and value-add services.

The Wilson Sonsini team that advised REVIEWS.io includes:

Corporate
Rich Goold
Ross Davies
James Foster
Sarahanne Jackson
Nikki Smith
Meghan Thomsen
Jen Yamin

IP
Scott McKinney
Khalil Nobles

Privacy and Cybersecurity
Matthew Staples
Daniel Chen
Nikolaos Theodorakis
Dantam Le
 
Tax
Derek Wallace

For more information, please see AppHub’s press release.