On September 7, 2022, Misfits Market, the online grocery platform driven by accessibility, affordability, and sustainability, announced the acquisition of online grocer Imperfect Foods. The planned acquisition will unite both brands to deliver a better, more sustainable grocery experience. Wilson Sonsini Goodrich & Rosati advised Misfits Market on the transaction.

Imperfect Foods, a company founded to build a better food system and fight food waste, brings complementary and sustainably designed delivery networks to the Misfits Market banner. As a result of the acquisition, Misfits Market will be well positioned to continue building out a supply chain that tackles inefficiency, lowers prices, and continues to fundamentally improve how consumers shop for groceries online. While the brands will continue separate operations in the short term, Misfits Market founder and CEO Abhi Ramesh will serve as CEO of the combined company, with executives from Imperfect Foods joining the Misfits Market leadership team.

Founded in 2018, Misfits Market delivers organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 40 percent off traditional grocery store prices. The company is headquartered in Greater Philadelphia and has raised more than $525 million in funding.

The Wilson Sonsini team that advised Misfits Market on the transaction included:

M&A/Corporate
Rob Ishii
Josh Beser
Catherine Riley Tzipori
Brian Chan
Jen Yamin
Audrey Laryea

Technology Transactions
Scott McKinney
Vikki Nguyen
Barclay Oudersluys
Caitlyn Bingaman
Ben Hawkins
Mary O’Brien
Kristin Bradley

Antitrust
Michelle Yost Hale
Kim Biagioli

Employee Benefits and Compensation
Sriram Krishnamurthy
Matt Norgard

Employment Law
Matt Gorman
Quinn Christie

Regulatory
Georgia Ravitz

Real Estate
Susan Reinstra
Sean Wilkinson
Brooke Elberger

Environmental
Martin Sul

Tax
Derek Wallace

Privacy and Cybersecurity
Matt Staples
Daniel Chen
Dantam Le

Delaware Law
Ryan Greecher

For more information, please see Misfits Market’s news release. Additional coverage is available in Forbes, TechCrunch, and Bloomberg.