WSGR logoWSGR logo
WSGR logo
  • Experience
  • People
  • Insights
  • About Us
  • Careers

  • Practice Areas
  • Industries

  • Corporate
  • Intellectual Property
  • Litigation
  • Patents and Innovations
  • Regulatory
  • Technology Transactions

  • Capital Markets
  • Corporate Governance
  • Corporate Life Sciences
  • Derivatives
  • Emerging Companies and Venture Capital
  • Employee Benefits and Compensation
  • Energy and Climate Solutions
  • Executive Advisory Program
  • Finance and Structured Finance
  • Fund Formation
  • Greater China
  • Mergers & Acquisitions
  • Private Equity
  • Public Company Representation
  • Real Estate
  • Restructuring
  • Shareholder Engagement and Activism
  • Tax
  • U.S. Expansion
  • Wealthtech

  • Special Purpose Acquisition Companies (SPACs)

  • Environmental, Social, and Governance

  • AI and Data Center Infrastructure
  • Energy Regulation and Competition
  • Project Development and M&A
  • Project Finance and Tax Credit Transactions
  • Sustainability and Decarbonization
  • Transportation Electrification

  • U.S. Expansion Library and Resources

  • Post-Grant Review
  • Trademark and Advertising

  • Antitrust Litigation
  • Arbitration
  • Board and Internal Investigations
  • Class Action Litigation
  • Commercial Litigation
  • Consumer Litigation
  • Corporate Governance Litigation
  • Employment Litigation
  • Executive Branch Updates
  • Government Investigations
  • Internet Strategy and Litigation
  • Patent Litigation
  • Securities Litigation
  • State Attorneys General
  • Supreme Court and Appellate Practice
  • Trade Secret Litigation
  • Trademark and Copyright Litigation
  • Trial
  • White Collar Crime

  • Advertising, Promotions, and Marketing
  • Antitrust and Competition
  • Committee on Foreign Investment in the U.S. (CFIUS)
  • Communications
  • Data, Privacy, and Cybersecurity
  • Export Control and Sanctions
  • FCPA and Anti-Corruption
  • FDA Regulatory, Healthcare, and Consumer Products
  • Federal Trade Commission
  • Fintech and Financial Services
  • Government Contracts
  • National Security and Trade
  • Payments
  • State Attorneys General
  • Strategic Risk and Crisis Management
  • Tariffs, Customs, and Import Compliance

  • Antitrust and Intellectual Property
  • Antitrust Civil Enforcement
  • Antitrust Compliance and Business Strategy
  • Antitrust Criminal Enforcement
  • Antitrust Litigation
  • Antitrust Merger Clearance
  • European Competition Law
  • Third-Party Merger and Non-Merger Antitrust Representation

  • Anti-Money Laundering
  • Foreign Ownership, Control, or Influence (FOCI)
  • Team Telecom

  • AI in Healthcare
  • Animal Health
  • Artificial Intelligence and Machine Learning
  • Aviation
  • Biotech
  • Blockchain and Cryptocurrency
  • Clean Energy
  • Climate and Clean Technologies
  • Communications and Networking
  • Consumer Products and Services
  • Data Storage and Cloud
  • Defense Tech
  • Diagnostics, Life Science Tools, and Deep Tech
  • Digital Health
  • Digital Media and Entertainment
  • Electronic Gaming
  • Fintech and Financial Services
  • FoodTech and AgTech
  • Global Generics
  • Internet
  • Life Sciences
  • Medical Devices
  • Mobile Devices
  • Mobility
  • NewSpace
  • Quantum Computing
  • Semiconductors
  • Software

  • Offices
  • Country Desks
  • Events
  • Community
  • Our Diversity
  • Sustainability
  • Our Values
  • Board of Directors
  • Management Team

  • Austin
  • Boston
  • Boulder
  • Brussels
  • Century City
  • Hong Kong
  • London
  • Los Angeles
  • New York
  • Palo Alto
  • Salt Lake City
  • San Diego
  • San Francisco
  • Seattle
  • Shanghai
  • Washington, D.C.
  • Wilmington, DE

  • Law Students
  • Judicial Clerks
  • Experienced Attorneys
  • Patent Agents
  • Business Professionals
  • Alternative Legal Careers
  • Contact Recruiting
Trademark Law: More Than an “After Thought” in Video Game Anti-Piracy Efforts
Alerts
June 15, 2021

Nintendo of America received an eye-popping award of $2.1 million in statutory damages against game pirate Matthew Storman from the United States District Court for the Central District of California on May 26, 2021.1 The court's summary judgment decision was far from surprising given that Storman testified in a deposition that he was "the sole owner of the website romuniverse.com" and that "he and/or his 'admin' uploaded ROMs of Nintendo's copyrighted works (the video games)."2 The court found, among other holdings, that Storman engaged in copyright infringement. More notable, however, is the success of Nintendo's trademark infringement claim.

Game companies often largely rely on copyright claims to go after game pirates. Copyright protects original artistic or literary works3 including the code which comprises a video game,4 while trademark protects brand names and logos used on goods and services to identify the source.5

While trademark claims may overall be less compelling than copyright causes of action in the fight against game piracy, such claims, at times, have been successful weapons. In Stern Electronics v. Kaufman, the plaintiff sued for, among other things, trademark infringement when the defendants produced and sold a game called Scramble 2 that was substantially similar in audiovisual presentation to the plaintiff's Scramble.6 In Midway Manufacturing Co. v. Bandai-America, Inc., the plaintiffs claimed trademark infringement, arguing that the defendants' Galaxian and Packri Monster games infringed on the plaintiffs' Galaxian and Pac-Man trademarks.7 And in Midway Manufacturing Co. v. Dirkschneider, the plaintiff also sued for, among other things, trademark infringement when the defendants resold imitation versions of the plaintiff's games that bore variations of the plaintiff's trademarks, such as Galactic Invaders in lieu of the plaintiff's Galaxian.8 Further confusion in the marketplace was caused because, "[i]n virtually every detail, the defendants' games are identical to the plaintiff's."9 The respective courts all ruled in favor of the plaintiffs on the trademark claims.

Still, some commentators at the time considered the trademark causes of action to be an "after thought" in pursuing pirates.10 These courts' opinions also largely suggest as much, focusing primarily on copyright considerations.11

Tetris Holding, LLC v. Xio Interactive, Inc. was another noteworthy trademark case in the video game space.12 Tetris, a game developer, alleged that its competitor Xio infringed its trade dress comprised of "the brightly-colored Tetriminos, which are formed by four equally sized, delineated blocks, and the long vertical rectangle playfield, which is higher than wide."13 In granting summary judgment to Tetris, the court found Tetris' trade dress to be distinctive and non-functional, and that Xio's game could potentially confuse consumers.

This lineage brings us back to Storman. The court in Storman granted summary judgment to Nintendo on all three of its causes of action: copyright infringement, federal trademark infringement, and unfair competition. The court determined that Storman violated Nintendo's trademarks based on "Defendant's use of Nintendo's trademarks on Defendant's website to promote the sale of unauthorized copies of Nintendo's copyrighted games."14 In fact, it appears that Storman directly profited by charging for premium access to the Nintendo games he uploaded to his website.15 He testified that, in 2019, his website generated between $30,000 and $36,000 in revenue.16 The court awarded $400,000 in statutory damages on the trademark claim alone—100% of the amount that Nintendo requested.17

Storman is a fresh reminder of the potential value of trademark claims in game publishers' arsenals in the battle against pirates and of the additional damages awards that would not be available via other causes of action.

For more information, please contact a member of the firm's trademark and copyright litigation practice. Wilson Sonsini Goodrich & Rosati routinely counsels clients in numerous fields, including e-commerce, computer software and hardware, gaming, and entertainment about trademark litigation and brand selection, enforcement, and defense. For more information about gaming companies generally, please contact any attorney of the firm's electronic gaming practice.

Han Shen and Brian Levy contributed to the preparation of this alert.


[1] Nintendo of Am., Inc. v. Storman, No. CV 19-7818-CBM-(RAOx), slip op. at 19 (C.D. Cal. May 26, 2021).

[2] Id. at 3.

[3] 17 U.S.C. § 102.

[4] See Google LLC v. Oracle Am., Inc., 141 S. Ct. 1183, 1197 (2021) (“We shall assume, but purely for argument’s sake, that the entire Sun Java API falls within the definition of that which can be copyrighted.”).

[5] 15 U.S.C. § 1127.

[6] Stern Elecs., Inc. v. Kaufman, 523 F. Supp. 635 (E.D.N.Y. 1981), aff’d, 669 F.2d 852 (2d Cir. 1982).

[7] Midway Mfg. Co. v. Bandai-America, Inc., 546 F. Supp. 125 (D.N.J. 1982).

[8] Midway Mfg. Co. v. Dirkschneider, 571 F. Supp. 282 (D. Neb. 1983).

[9] Id. at 285.

[10] Thomas M. S. Hemnes, The Adaptation of Copyright Law to Video Games, 131 U. Pa. L. REV. 171, 220 (1982).

[11] See, e.g., Stern Elecs., 523 F. Supp. at 639–42; Bandai-America, 546 F. Supp. at 155–58; Dirkschneider, 571 F. Supp. at 286.

[12] Tetris Holding, LLC v. Xio Interactive, Inc., 863 F. Supp. 2d 394 (D.N.J. 2012).

[13] Id. at 415.

[14] Nintendo of Am., slip op. at 13.

[15] Id. at 7.

[6] Id. at 10.

[17] Id. at 14.

CONTRIBUTORS

Brian J. Levy
Aaron D. Hendelman
Christopher A. Paniewski
Alyssa M. Worsham

Contributors

  • Aaron D. Hendelman
  • Christopher A. Paniewski
  • Alyssa M. Worsham
  • people
  • insights
  • about us
  • careers
  • Binder
  • Alumni
  • Mailing List Signup
  • Client FTP Portal
  • Privacy Policy
  • Terms of Use
  • Accessibility
WSGR logo
Twitter
LinkedIn
Facebook
Instagram
Youtube
Copyright © 2026 Wilson Sonsini Goodrich & Rosati. All Rights Reserved.