Allie Huff

Allie Huff

Associate

Allie Huff is an associate at Wilson Sonsini Goodrich & Rosati, where she specializes in trademarks, advertising law, and intellectual property litigation. Her litigation experience involves representing clients in both state and federal court as well as international arbitration. She also advises clients on brand protection and enforcement matters, including trademark clearance, trademark selection, and trademark prosecution.

Experience

Education

J.D., William & Mary Law SchoolStaff Member, William & Mary Law Review; Recipient, Order of the Coif; Recipient: CALI Award for Excellence for the Highest Grade Achieved in Trademark Law
B.A.A., Business Administration, University of San Diego

Admissions

State Bar of California
State Bar of Virginia
U.S. District Court for the Central District of California
U.S. District Court for the Northern District of California
U.S. District Court for the Southern District of California

Credentials

Education

J.D., William & Mary Law SchoolStaff Member, William & Mary Law Review; Recipient, Order of the Coif; Recipient: CALI Award for Excellence for the Highest Grade Achieved in Trademark Law
B.A.A., Business Administration, University of San Diego

Admissions

State Bar of California
State Bar of Virginia
U.S. District Court for the Central District of California
U.S. District Court for the Northern District of California
U.S. District Court for the Southern District of California

Recent Insights

Alerts

The Federal Communications Commission (FCC) recently issued a unanimous Notice of Proposed Rulemaking and Notice of Inquiry targeting the use of AI-related technologies for communicating with consumers.¹ In the proposed rule, the FCC seeks to impose a broad definition for AI technologies subject to the requirements of the Telephone Consumer Protection Act (TCPA). Companies using technology falling within the FCC’s proposed definition would be required to make certain disclosures under the TCPA to notify consumers that they are communicating with AI-technology. This proposal is the latest move by the FCC to tackle its largest source of consumer complaints: unwanted and illegal robocalls and robotexts.² The proposed new rule may require companies to modify their current approach in engaging with consumers through AI-generated calls and/or texts, including potentially altering their current practices in collecting consent where necessary.

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Alerts

On August 14, 2024, the Federal Trade Commission (FTC) issued a final rule that prohibits publishing or trading in fake or misleading consumer reviews and testimonials, or engaging in other related deceptive promotional tactics. Notably, under the FTC’s new rule, the commission will be authorized to seek civil penalties against violators.

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