A Wilson Sonsini team recently secured a favorable settlement for Imiracle (HK) Limited and Shenzhen iMiracle Technology Co. (collectively, “iMiracle”) in litigation related to the marketing and distribution of Elf Bar-branded flavored disposable vaping devices. NJOY, a U.S.-based manufacturer of tobacco- and menthol-flavored vaping devices, had claimed that iMiracle, as well as several brick-and-mortar and online retailers, had violated the California Unfair Competition Law by marketing, selling, and/or distributing flavored vaping devices in California in violation of California’s statutory ban on flavored vaping devices. 

In January 2025, Wilson Sonsini successfully secured the dismissal of a third company, Guangdong Qisitech Co., Ltd. Following fact discovery, the firm was able to secure a favorable settlement requiring only that iMiracle not sell or ship flavored disposable vaping devices in California for as long as California’s laws regarding flavored vaping devices remain in force.

The Wilson Sonsini team that represented iMiracle in the matter included Jeff Bank, Catherine Peterson, Robin Smith, Jordanne Steiner, Yifei Xu, and Parris Greenwood.

For more information, please see this article from Law360.