On February 10, 2025, Yext, Inc., a leading digital presence platform for multi-location brands, announced its acquisition of Places Scout, an industry-leading local SEO and location intelligence platform. Places Scout delivers real-time, location-based insights to assess performance, track competitors, and optimize visibility across every major search channel. The acquisition strengthens Yext's ability to provide best-in-class competitive intelligence, benchmarking, and AI-powered insights. Wilson Sonsini Goodrich & Rosati advised Yext on the transaction.

This acquisition reinforces Yext's position as the most comprehensive platform for digital presence management. With Places Scout's proprietary local search and reputation data, Yext deepens its investment in helping brands connect with customers everywhere they search, discover, and engage.

The Wilson Sonsini team that advised Yext included:

Corporate / M&A
Michael Labriola
Mark Holloway
Joy-Annette Atsegbua
Evan Burroughs
Hyo Min Kim

Technology Transactions
Scott McKinney
Khalil Nobles
Regina McLeod

Tax
Derek Wallace
Beau Brawner

Antitrust
Michelle Yost Hale
Kimberley Biagioli

Employee Benefits and Compensation
Matthew Norgard
Brett Condie
Laura Yun

Employment Law
Matt Gorman
Lucas Carter

Real Estate
James McCann
Martin Sul
Moncarol Wang

Data, Privacy, and Cybersecurity
Matt Staples
Daniel Chen
Dantam Le
Malcolm Yeary

Regulatory
Joshua Gruenspecht
Anne Seymour
Seth Cowell

Trademark
Aaron Hendelman

For more information, please see Yext’s press release.