On February 28, 2022, LinkedIn Corporation announced that it entered into an agreement to acquire Oribi, an Israel based marketing analytics company. The acquisition will further help LinkedIn customers, from marketers to recruiters, gain actionable insights, make smarter decisions, and drive business results. Through the integration of Oribi’s technology into LinkedIn's marketing solutions platform, customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies. LinkedIn’s investment in Oribi builds on LinkedIn’s focus to create solutions that connect organizations with their professional audiences and will result in LinkedIn expanding its global presence, with its first office in Israel.

Wilson Sonsini Goodrich & Rosati served as legal counsel to LinkedIn on the transaction. The Wilson Sonsini team includes:

M&A
Rich Mullen
Tracy Sevush
Elia Perez Villamarin
Rana Eid

Technology Transactions
Barath Chari
Sean Withall

Privacy and Cybersecurity
Matt Staples
Daniel Chen
Michael O'Brien

Tax
Myra Sutanto Shen
Brandon King

Employee Benefits and Compensation
Jessica Bliss

Employment Litigation
Rebecca Stuart
Nedim Novakovic

Export Control / Anti-Corruption
Tarek Helou
Anne Seymour
Seth Cowell

For more information, please see LinkedIn's press release and blog post. Further coverage can be found at TechCrunch.