On April 14, 2025, Trove, the leader in branded resale and customer trade-in, announced that it is advancing its European and global expansion by acquiring reverse.supply, a German-based leader in the European branded resale market. Wilson Sonsini Goodrich & Rosati advised Trove on the transaction, in collaboration with Noerr Partnerschaftsgesellschaft mbB.

This acquisition marks a major milestone in Trove’s international platform rollout, making branded resale even more accessible, scalable, and operationally seamless for brands across 30 countries. By combining Trove's established technology platform with reverse.supply's deep European expertise, Trove now offers the most comprehensive and scalable set of technology components for brands seeking to implement circular solutions in North America, Europe, and the UK.

The Wilson Sonsini team that advised Trove on the transaction includes Bob O’Connor, Melissa Wright, Ben Armuth, Tori Fong, and Karen Becker.

For more information, please see Trove’s press release.