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6.10.26
New York Legislature Passes Ban on Personalized Pricing
Last week, the New York State Legislature passed the One Fair Price Act (S.8623B/A.9349B) (the Act), a bill that prohibits businesses from using personal data—such as purchase history, browsing history, real-time location, income, or inferred household size—to generate individual prices for consumers. While the Act bans so-called “surveillance pricing,” or personalized pricing, companies may still use “dynamic pricing” algorithms, subject to a modified disclosure requirement, so long as the algorithm does not set prices based on consumer personal data. The bill now awaits the signature of Governor Kathy Hochul, who has until December 31, 2026, to act.
Alerts
6.05.26
Connecticut Updates Its Data Privacy Act, Imposing Significant New Privacy Requirements
Last month, the Connecticut legislature passed two bills that amend and expand the Connecticut Data Privacy Act (CTDPA): Senate Bill 4 (SB 4) and House Bill 5222 (HB 5222). SB 4 (which was signed into law on May 27, 2026) and HB 5222 (which amends parts of SB 4 and was signed into law on June 2, 2026) contain new requirements for businesses and data brokers operating in the Constitution State.
Alerts
6.05.26
European Commission Publishes Proposal for Act to Reduce Reliance on Foreign Cloud and AI
On June 3, 2026, the European Commission (EC) released its first draft of a proposed Cloud and AI Development Act (Proposal or CADA), marking a significant step forward in the EU’s efforts to strengthen its digital infrastructure and reduce strategic dependence on non-EU cloud providers.
Alerts
5.22.26
Draft Guidelines Clarify Which AI Systems Are “High-Risk” Under EU AI Act
The European Commission has published draft guidelines (Draft Guidelines) to clarify the classification of high-risk AI systems under the European Union's Artificial Intelligence Act (EU AI Act). This classification is crucial, as it determines whether an AI system will be subject to the EU AI Act’s most burdensome obligations. The Draft Guidelines provide general principles which inform if an AI system is high-risk, as well as a non-exhaustive list of examples of high-risk AI systems across various sectors. Organizations can provide feedback on the Draft Guidelines via this survey until June 23, 2026.
Alerts
5.19.26
Colorado Legislature Repeals and Replaces Colorado AI Act: What SB 189 Means for Your Business
On May 14, 2026, Colorado Governor Jared Polis signed SB 189 into law, which repeals and replaces the Colorado Artificial Intelligence Act (CAIA). SB 189 goes into effect on January 1, 2027.
Bylined Articles
5.18.26
Law360 Article: “CMA's Actions Signal New Spotlight on UK Consumer Law”
Wilson Sonsini attorneys Deirdre Carroll, Andrew Morrison, and Tom Evans authored a recent Law360 article titled "CMA's Actions Signal New Spotlight on UK Consumer Law." The piece examines the recent substantive fining decision against the Automobile Association (AA), the UK’s leading motoring association, by the UK’s Competition and Markets Authority (CMA). The authors offer practical compliance guidance for businesses selling to UK consumers, covering price transparency, online review integrity, subscription model reform, and employee training on CMA outreach, with a note that the potential introduction of a consumer class action regime could further raise the stakes for non-compliance.
Alerts
5.12.26
Consumer Protection Update: Insights into the First Year of the Trump-Vance FTC
In its first year under the Trump-Vance administration, the Federal Trade Commission (FTC) has aggressively enforced consumer protection and privacy laws and initiated new rulemakings. Although the new rulemaking activity is somewhat surprising in a Republican administration, the FTC has expressed its intent to conduct a more rigorous economic analysis of the effects of any new regulations. Based on the FTC’s activity over the past year, we have identified the issues below as top FTC priorities and provided takeaways for companies to help steer clear of regulatory scrutiny.
Alerts
5.08.26
EU AI Act Undergoes Significant Changes
On May 7, 2026, EU legislators reached a political agreement to amend the EU Artificial Intelligence Act (AI Act), with significant implications for AI companies operating in the EU. The most important changes are:
News Articles
5.08.26
Wilson Sonsini Attorneys Named to 2026 Lawdragon Leading Global Cyber Lawyers Guide
On May 8, 2026, Lawdragon announced its 2026 Lawdragon 500 Leading Global Cyber Lawyers guide, recognizing world leaders in privacy, data, security, and incident response, as well as the deals and lawsuits that revolve around all things cyber. The Wilson Sonsini attorneys named to the list included: