Insights
Search Results
Alerts
1.22.26
2026 Antitrust Year in Preview
Last year was a landmark in the development of antitrust law. Enforcers, legislators, and private parties grappled with the fundamental shift represented by artificial intelligence (AI) technologies, the resolution of important digital technology antitrust cases, and significant divergence in policy across a presidential administration transition. The changes will not stop in 2026. In this preview, we focus on several economic sectors that were most impacted by developments in antitrust law in 2025 to identify the trends that will drive governmental and private activity in antitrust in 2026.
Newsletters
1.08.26
Litigation Trends to Watch in 2026
Entering 2026, Wilson Sonsini litigators see a landscape defined by AI driven disputes, continued tightening of patent review standards, renewed securities and governance litigation, stronger consumer and influencer enforcement, and escalating Telephone Consumer Protection Act (TCPA) exposure—trends that require companies to align legal strategy with technical and operational controls.
Alerts
8.22.24
FTC Issues Final Rule Banning Fake and Misleading Consumer Reviews and Testimonials
On August 14, 2024, the Federal Trade Commission (FTC) issued a final rule that prohibits publishing or trading in fake or misleading consumer reviews and testimonials, or engaging in other related deceptive promotional tactics. Notably, under the FTC’s new rule, the commission will be authorized to seek civil penalties against violators.
Alerts
4.29.24
The ELVIS Act: Setting the Stage for Policing Unauthorized Use of AI-Generated Sound and Likeness
Last month, Tennessee, birthplace of the “King of Rock and Roll,” broadened the state’s already robust right of publicity statute by passing the Ensuring Likeness Voice and Image Security Act (the so-called “ELVIS Act”). The ELVIS Act, which goes into effect on July 1, breaks new ground by specifically targeting generative artificial intelligence (AI) platforms and services that potentially enable the use of people’s likeness without permission. Other states, and potentially Congress, may soon follow Tennessee’s “opening act” in broadening right of publicity protections focused on uses of generative AI.
Alerts
10.16.23
FTC Seeks Comments on Proposed Rule Requiring Disclosure of Fees in Consumer Goods and Services
Last week, the Federal Trade Commission (FTC) announced a proposed rule that would regulate a broad range of “junk fees” in consumer goods and services, from resort fees associated with travel and lodging, to delivery fees associated with meal and grocery delivery, to convenience fees associated with financial services (the proposed rule). The proposed rule would generally prohibit the omission of mandatory fees from advertised prices. If finalized, violations of the proposed rule could result in civil penalties of up to $50,120 per violation. The public has 60 days to comment after the proposal is published in the Federal Register.
Newsletters
9.28.23
Sustainability and ESG Advisory Practice Update, September 2023
We are pleased to share the September 2023 issue of Wilson Sonsini’s Sustainability and ESG Advisory Practice Update. Each issue combines news, key legal developments, and resources related to sustainability and environmental, social, and governance (ESG) matters relevant to public and private companies internationally.
Alerts
7.06.23
What's in a Review? The FTC's Updated Endorsement Guides and Proposed New Rule on Consumer Reviews
In late June 2023, the Federal Trade Commission (FTC) announced revised Endorsement Guides to strengthen and clarify guidance for advertisers and address emerging market trends concerning the use of endorsements and testimonials in advertising. The FTC also announced a proposed rule banning fake reviews and testimonials.
Alerts
4.13.23
Marketing in the Metaverse
The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many luxury goods companies, for example, now offer NFTs and other digital items under flagship brands that correspond with real-world products in an effort to drive engagement and instill brand loyalty among these new (and generally younger) consumers. Although there are still uncertainties as to how this new space will take shape, a recent jury verdict in the case of Hermès International, et al. v. Mason Rothschild, from the Southern District of New York,1 offers some guidance as to how courts may approach metaverse-related branding issues.
News Articles
2.07.23
2023 Edition of World Trademark Review 1000 Recognizes Wilson Sonsini Trademark Practice and Attorneys
World Trademark Review (WTR) has recognized Wilson Sonsini Goodrich & Rosati’s trademark and advertising practice in its newly published 2023 edition of World Trademark Review 1000 – The World’s Leading Trademark Professionals. The WTR 1000 is an annual guide that solicits industry feedback and identifies the top trademark professionals in key jurisdictions around the globe. Wilson Sonsini is recognized as a leading firm in both California and Washington once again.
Alerts
12.21.22
FDA’s Draft Guidance for Laser-Assisted In Situ Keratomileusis (LASIK) Lasers: Patient Labeling Recommendations
The U.S. Food and Drug Administration (FDA) is considering comments to their risk-focused draft guidance, “Laser-Assisted In Situ Keratomileusis (LASIK) Lasers-Patient Labeling Recommendations.” Although LASIK is one of the most commonly performed elective procedures in the world, responses to the draft guidance have been mixed.
Alerts
5.20.22
FTC Votes Unanimously to Release New COPPA Policy Statement and Proposed Amendments to the Endorsement Guides
On May 19, 2022, at an open commission meeting, the Federal Trade Commission (FTC) voted unanimously to: 1) release a new policy statement on the Children's Online Privacy Protection Act (COPPA) indicating that the FTC will prioritize enforcement of COPPA's substantive provisions and closely scrutinize EdTech providers; and 2) publish a request for public comment on proposed amendments to the Endorsement Guides (the guides) that are intended to bring them in line with current advertising practices. This was the first open commission meeting for Commissioner Alvaro Bedoya, whose confirmation on May 11 broke the FTC's months-long 2-2 split along party lines.