On June 9, 2021, Stockholm, Sweden-based Sinch AB, a global leader in cloud communications for mobile customer engagement, announced that it has entered into a definitive agreement to acquire Australia-based MessageMedia, a leader in mobile messaging solutions for small and medium-sized businesses in the United States, Australia, New Zealand, and Europe. Sinch will pay a total enterprise value of US$1.3 billion, with a total cash consideration of US$1.1 billion and 1,128,487 new shares in Sinch. Wilson Sonsini Goodrich & Rosati is advising MessageMedia on U.S. aspects of the acquisition, which is expected to close in the second half of 2021.

MessageMedia offers a web-based software-as-a-service (SaaS) suite that makes it easy to leverage two-way messaging without any need for coding or familiarity with APIs. It operates a highly automated and scalable tech platform that is purposefully tailored to meet the specific needs of small and medium-sized businesses. With a go-to-market motion built around digital customer acquisition and online self-service, the company serves over 60,000 customers and handles more than five billion mobile messages per year.

The Wilson Sonsini team advising MessageMedia on the transaction includes:

M&A
Doug Schnell
Broderick Henry

Employment and Trade Secrets
Rebecca Stuart

CFIUS
Joshua Gruenspecht
Jonathan Davey

Employee Benefits and Compensation
Sriram Krishnamurthy
Matthew Norgard
Jason Chan

Litigation
Tonia Klausner
Alyssa Worsham
Christine Au-Yeung

For more information, please see Sinch’s press release.