​On April 30, 2021, Fancy Delivery Inc., an online grocery delivery platform based in the United Kingdom, was acquired by U.S.-based GoBrands, Inc. GoBrands, which raised over $1 billion in funding in March 2021, provides on-demand retail and delivery of products in approximately 650 cities in the United States. Both companies operate using a similar end-to-end supply chain that enables them to serve as last-mile delivery platforms. The acquisition provides GoBrands with a foothold in the UK market. Wilson Sonsini Goodrich & Rosati advised Fancy on the transaction, in collaboration with Taylor Wessing, which served as UK counsel on the transaction.

Fancy was founded in early 2020 and was a participant in Y Combinator.  The acquisition follows Fancy's Series Seed financing round in December 2020, on which Wilson Sonsini also advised.

The Wilson Sonsini team advising Fancy included the following:

Corporate
Daniel Keating
Stacy Kim
Patrick Sandor
Ryan Greecher
Jose Campos
Tiphaine Cascella
Sean Semmler
Rui Ke
Kiri Yoshimura
Gahee Lee
Nathaniel Siegel

Employee Benefits and Compensation
Michael Montfort

Tax
Myra Sutanto Shen
Derek Wallace
Nika Antonikova

Technology Transactions
Barath Chari
Scott McKinney
Dena Smith

Privacy and Cybersecurity
Matthew Staples
Jan Dhont
Lore Leitner
Nikolaos Theodorakis
Daniel Chen

Antitrust and Competition
Beau Buffier
Deirdre Carroll​