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The FTC and Hot Topics in Advertising
Affiliated Programs
Tuesday, March 14, 2023

Wilson Sonsini
San Francisco, CA

Register for event

Through the end of 2022 and into the early months of 2023, the Federal Trade Commission (FTC) has been busy. Notice of Penalty Offenses have led to actions on endorsements and reviews, health-related claims, and more.

Our in-depth program will discuss this active FTC and will drill down into specific areas of interest such as the Green Guides and dark patterns. In addition, to help you stay ahead of current issues companies face as they develop campaigns, gain an inside look at how BBB National Programs’ National Advertising Division evaluates these types of claims in advertising, and learn what you can and cannot do to comply with truth-in-advertising principles and stay out of the cross hairs of the FTC.

This event features an in-depth panel comprised of BBB National Programs' National Advertising Division Vice President Laura Brett who will be joined by Wilson Sonsini Partners Maneesha Mithal, Lydia B. Parnes, and Alyssa M. Worsham.

Contacts

Adam Pilkington

apilkington@wsgr.com

Presenters

Maneesha Mithal
Partner
Washington, D.C.

Maneesha Mithal is a partner in the Washington, D.C., office of Wilson Sonsini and co-chair of the firm’s data, privacy, and cybersecurity practice. Maneesha advises clients on privacy, cybersecurity, and consumer protection matters and represents companies in regulatory investigations. She is also one of the founding members of Wilson Sonsini’s AI group.

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Lydia B. Parnes
Partner Emeritus

Lydia co-leads Wilson Sonsini's global privacy and cybersecurity practice and she advises clients on privacy and cybersecurity matters.

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Alyssa M. Worsham
Partner
Seattle

Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers and Partners’ USA and Global guides, as well as World Trademark Review’s WTR 1000. She focuses on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically. Alyssa advises on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance (i.e., the rules surrounding marketing texts and calls), FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with software companies, biotech start-ups, cosmetics companies, fashion companies, life sciences and digital health companies, agro-tech companies, consumer products, non-profits, and game developers, among others. She advises founders, CEOs, GCs, IP specialists, and chief marketing officers on the critical issues surrounding brand creation, protection, and strategy.

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