Companies regularly leverage prize promotions—such as sweepstakes, skill contests, and giveaways—to drive consumer engagement. Creative new promotions are breaking legal ground as savvy marketers develop innovative campaigns, exploit new media and the metaverse, and target new audiences. We’ll focus on the critical legal issues that businesses face today when developing and running prize promotions.

Among the topics to be discussed:

• The laws governing contests and sweepstakes
• Use of influencers to promote your giveaway
• Promotions leveraging the metaverse, NFTs and crypto
• Regulatory issues and enforcement actions
• What to do when your promotion goes wrong

This session will address these and other issues, while focusing on practical steps that marketers and in-house lawyers can take to manage risk and avoid pitfalls that arise with promotional giveaways.