Digital Health Webinar Series - Marketing and Advertising for Digital Health Companies
WSGR Events
Wednesday, December 6, 2023
Virtual
On Wednesday, December 6th, Wilson Sonsini is pleased to host the fifth session in our Digital Health Webinar Series.
In this session, partners Aaron Hendelman and Alyssa Worsham will cover various practical “Do’s and Don’ts” in digital health marketing and advertising.
In this webinar, we will cover:
- Day-to-day digital health marketing issues such as:
- Claim substantiation and comparative advertising
- Social media marketing
- Using influencers and endorsers
- Examples of campaigns gone wrong and talk about some current “takeaways” from advertising regulators such as the Federal Trade Commission.
- Updated guidance on the Telephone Consumer Protection Act (“TCPA”) and relevant state laws related to marketing calls and texts.
Presenters
