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College for Clients Series: Hot Topics in Marketing Law
WSGR Events
Thursday, June 17, 2021
9:00 – 10:30 AM PT

Webcast

Register for event

Business leaders responsible for marketing and advertising have their own set of legal challenges—embracing the opportunities of social media and mobile marketing, navigating third-party content, building and enforcing intellectual property rights, and ensuring compliance with the latest advertising law developments, to name a few. This seminar will address these and other issues, highlighting recent legal developments and focusing on practical steps that marketing and communications professionals, in-house lawyers, and legal professionals can take to strengthen the position of their marketing, communications, content, and brands.

Among the topics to be discussed:

  • What are the copyright risks of embedding photos in social media?
  • What are best practices when engaging online influencers?
  • How are companies creatively exploiting NFTs and leveraging intellectual property to do it?
  • When does a company have to turn over its profits for trademark infringement?
  • What's required to market to potential and actual customers via text message?
  • Can you protect a generic word as a trademark for your online platform?

Contacts

Sammy Dalrymple

sdalrymple@wsgr.com

Presenters

John L. Slafsky
Partner Emeritus

John Slafsky retired as partner at Wilson Sonsini in 2025.

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Aaron D. Hendelman
Partner
Seattle

Aaron heads the firm's trademark and advertising practice, focusing on the areas of trademark, advertising, unfair competition, copyright, retail, rights of publicity, social media, and consumer law.

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Colleen Bal
Partner
San Francisco

Colleen is a nationally recognized trial lawyer with a proven track record of handling difficult and high-profile cases for leading technology, life sciences, and financial companies.

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Alyssa M. Worsham
Partner
Seattle

Alyssa Worsham is a member of the firm’s trademark and advertising team, which has been recognized in Chambers and Partners’ USA and Global guides, as well as World Trademark Review’s WTR 1000. She focuses on global strategic advice, litigation strategy, and transactional guidance for clients’ trademarks, branding, and advertising in marketplaces where commercial and geographic lines are increasingly blurring. She helps clients assess the risk in selecting new business and product names, and works with them to build, exploit, and protect these names creatively and strategically. Alyssa advises on trademark disputes, domain name disputes, contests and sweepstakes, advertising review, right of publicity, social media issues, Telephone Consumer Protection Act (TCPA) compliance (i.e., the rules surrounding marketing texts and calls), FTC compliance and investigations, copyright, IP diligence, and associated commercial contracts. She works with software companies, biotech start-ups, cosmetics companies, fashion companies, life sciences and digital health companies, agro-tech companies, consumer products, non-profits, and game developers, among others. She advises founders, CEOs, GCs, IP specialists, and chief marketing officers on the critical issues surrounding brand creation, protection, and strategy.

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