In LeBron James’ house, Tuesday nights mean one thing: Tacos. In a series of Instagram posts last year, the NBA superstar gleefully announced to his 50-plus million followers that he and his family were enjoying the tradition of eating tacos on Tuesday. It picked up enough attention that James decided to file an intentto-use trademark application for TACO TUESDAY, including for “advertising and marketing services,” “podcasting services,” and “online entertainment services” (see, Ser. No. 88579771).

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