On April 27, 2023, ODDITY, a consumer tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries, announced the acquisition of Boston-based Revela, an industry leading biotechnology startup and forerunner in artificial intelligence-based molecule discovery for beauty and wellness indications. Wilson Sonsini Goodrich & Rosati advised Revela on patent matters related to the transaction.
With the acquisition, ODDITY will establish ODDITY LABS in Boston with an additional investment for its frontier lab. The business combination will boost the development and expansion of proprietary, science-backed, clinically tested, and highly efficacious products, for the benefit of consumers around the world.
The Wilson Sonsini team that advised Revela on patent matters included Ali Alemozafar, Uale Taotafa, and Sarah Ko.
For more information, please see ODDITY's news release. Additional coverage can be found on Fast Company and MSNBC.