On December 21, 2021, Mastercard and McDonald's announced an agreement for Mastercard to acquire McDonald's state-of-the-art personalization platform and decision engine company, Dynamic Yield. Wilson Sonsini Goodrich & Rosati represented Mastercard on the global privacy and cybersecurity aspects in the transaction.

Dynamic Yield delivers individualized product recommendations, offers, and content based on a range of factors, including past purchases, page views, time of day, current store traffic, and trending products, across online and offline channels. The software-as-a-service (SaaS) platform uses advanced AI and other technologies to support over 400 brands across the retail, financial services, travel, and restaurant industries, among others.

With Dynamic Yield’s technology, Mastercard will be able to help its customers and partners meet consumers’ growing demand for a more personalized experience, no matter where they shop or do business. The creation of a unified consumer engagement and loyalty hub will further extend the value of Mastercard’s network to deliver digital services for payments and beyond.

The transaction is anticipated to close in the first half of 2022, subject to customary closing conditions. Terms of the agreement were not disclosed.

The Wilson Sonsini team that advised Mastercard on the transaction includes the following privacy and cybersecurity attorneys:

Cédric Burton
Matt Staples
Laura De Boel
Daniel Chen
Carol Evrard
Michael O’Brien
Roberto Yunquera Sehwani
Edward Ruse
Dantam Le
Nikhil Goyal
Diya Jajal

For more information, please see the press release.