On September 6, 2024, Mangomint, the highest-rated salon and spa software provider, announced a $35 million Series B funding round and a new suite of marketing automation features specifically designed for beauty and wellness businesses. The funding round was led by Altos Ventures, a Silicon Valley-based firm with deep experience in fast-growing vertical software companies, with participation from Jason Lemkin's SaaStr Fund and existing investor OpenView Venture Partners. Wilson Sonsini Goodrich & Rosati advised Mangomint on the transaction.

Since its inception in 2017, Mangomint has focused on improving efficiency and leveraging automation to help independent salon and spa businesses cut costs, save time, and reduce friction in their day-to-day operations. Mangomint's entry into the marketing automation space represents a critical piece of the puzzle in the company's product vision, now enabling small businesses to drive measurable profitability. Mangomint plans to leverage new funding to hire engineering talent to expand on its product vision to drive profitability by building more automation-driven features. The company also plans to hire additional onboarding and support managers to maintain its track record of delivering a top-rated customer experience.

The Wilson Sonsini team that advised Mangomint on the transaction includes Travis Scheft, Becki DeGraw, Manja Sachet, and Rhett Hunt.

For more information, please see Mangomint’s press release.