On Election Day 2020, I would like to offer a non-partisan, revolutionary idea to frame energy policy in the United States: prioritize the interests of the retail customer.

For too long the myth of the unengaged and unsophisticated retail consumer has prevailed. Utilities have deigned to speak for the interests of electricity customers in a paternalistic manner biased in favor of the past and their economic position. As witnessed in Ohio, Illinois, Florida, and Nevada in the past few years, utilities have taken advantage of their power and influence to preserve their vertically integrated monopoly positions rather than to prioritize the services delivered to the customers.

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