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4.29.24
The ELVIS Act: Setting the Stage for Policing Unauthorized Use of AI-Generated Sound and Likeness
Last month, Tennessee, birthplace of the “King of Rock and Roll,” broadened the state’s already robust right of publicity statute by passing the Ensuring Likeness Voice and Image Security Act (the so-called “ELVIS Act”). The ELVIS Act, which goes into effect on July 1, breaks new ground by specifically targeting generative artificial intelligence (AI) platforms and services that potentially enable the use of people’s likeness without permission. Other states, and potentially Congress, may soon follow Tennessee’s “opening act” in broadening right of publicity protections focused on uses of generative AI.
Client Highlights
9.11.23
Wilson Sonsini Advises Falkonry on Acquisition by IFS
On August 23, 2023, IFS, a global cloud enterprise software company, announced it has signed a definitive agreement to acquire Falkonry, Inc., a California-based Industrial AI software company that provides automated, high-speed data analysis to the manufacturing and defense industries. Wilson Sonsini Goodrich & Rosati advised Falkonry on the transaction.
Alerts
4.13.23
Marketing in the Metaverse
The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many luxury goods companies, for example, now offer NFTs and other digital items under flagship brands that correspond with real-world products in an effort to drive engagement and instill brand loyalty among these new (and generally younger) consumers. Although there are still uncertainties as to how this new space will take shape, a recent jury verdict in the case of Hermès International, et al. v. Mason Rothschild, from the Southern District of New York,1 offers some guidance as to how courts may approach metaverse-related branding issues.