James Yoon, a partner and leader in Wilson Sonsini’s patent trial and litigation practice, authored an article for IAM Media titled “A Strategic Guide to Patent Monetization.”

In the piece, James explains why leaders should treat patents as marketable assets and build a market around them to unlock value, all without costly litigation. He outlines practical strategies and a clear roadmap to surface true market value, generate non-dilutive capital, and strengthen negotiating leverage. The real question, he argues, isn’t whether to monetize, but when and how, to capture hidden value and enhance competitive position.

Click here to read the full article (subscription required).

*This article was first published on IAM Media in September 2025.