For many organizations, the role of customer-level data is shifting from "nice to know" to "must have." At this event, titled “Customer Analytics Gets Its Seat at the Table: Exploring Business Use of ‘Big Data’ in the Data-Driven Marketplace," speakers will lay out the key elements of the new competitive landscape and offer real-world examples of how companies are revising their marketing strategies and elevating the importance of customer analytics as a key component.