Once a year, RILA and the Retail Litigation Center convene the prominent legal minds in retail alongside expert outside counsel to assess and plan for an ever-changing landscape for retailers. Over three days, this elite event combines thought-provoking educational content with practical perspectives to answer your questions with strategies and leading practices so that your team is operating at peak performance. It’s bootcamp for the legal minds preparing for retail’s future—and a great opportunity to catch up, compare notes, and have a little fun with your colleagues across the industry. Equip your corporate legal team with the knowledge and network to operate in a unique and evolving retail ecosystem—bring your team to the 2022 Retail Law Conference.

Taking the Prize: Keeping Your Promotions on the Right Side of the Law
Thursday, October 13, 2022
3:15 to 4:15 pm ET

Companies regularly leverage prize promotions—such as sweepstakes, skill contests, and giveaways—to drive consumer engagement. Current promotions are breaking new legal ground as savvy marketers develop innovative campaigns, exploit new media, and target new audiences. This session will demonstrate a practical approach to the legal issues raised by developing and running both online and offline prize promotions including:

• The laws governing contests and sweepstakes
• Best practices for running promotions in social media and the metaverse
• Use of influencers to promote your giveaway
• Regulatory issues and enforcement actions
• What to do when your promotion goes wrong