​For startups, intellectual property can be a valuable competitive advantage. But knowing what is worth protecting, which rights actually apply, and when to invest in protection isn't always straightforward. Join an interactive discussion with practical examples, different expert perspectives, and the opportunity to ask your own questions.

Topics covered include:

• ​IP myths vs. reality: Common misconceptions about patents, ownership, and intellectual property rights.
• ​What is actually worth protecting? Understanding when patents, trademarks, copyrights, or trade secrets make sense for different business models.
• ​Technology transfer & university spin-offs: Navigating IP ownership, licensing agreements, and technology transfer processes when turning academic research into a startup.
• ​Building an IP strategy on a startup budget: How to prioritize protection, avoid costly mistakes, and make informed decisions early on.

Wilson Sonsini partner Lou Lieto will join the panel of IP experts exploring the practical decisions founders face when building and protecting their businesses.