How do UK companies entering the competitive U.S. marketplace establish brand protection and promote their offerings in ways that are distinctive and avoid challenges from other brand owners, competitors, or regulators?

Please join us for an in-person breakfast discussion about U.S. brand and marketing considerations for UK companies.  We’ll discuss practical nuts-and-bolts and various “hot” topics, including:

• Developing enforceable brand rights in the U.S.
• Strategies for tackling U.S. brand abuse
• U.S. ad substantiation requirements
• Recent U.S. developments on using endorsements and reviews in marketing
• Recent U.S. developments on pricing disclosures and “junk fees”