Wilson Sonsini Goodrich & Rosati Co-hosts 15th Annual Phoenix Conference

On October 3 and 4, the firm co-hosted Phoenix 2008, a two-day medical device and diagnostic conference for chief executive officers that explored the key issues facing the industry.

The event began with a cocktail reception and welcome dinner the evening of October 2, and continued with the start of the conference in Scottsdale the next morning, with more than 160 medical device CEOs in attendance. The conference featured a discussion with Bill Hawkins, president and chief executive officer of Medtronic, in which he explored such issues as healthcare reform, the future of innovation, and the changing regulatory landscape; a presentation by Alexander Tsiaras of Anatomical Travelogues, a developer of scientific visualization software that is revolutionizing our understanding of health; and a presentation by Tommy Thompson, former U.S. Health and Human Services Secretary, on Medicare policy reform.

Other highlights of the two-day conference included a retrospective case study of Guidant, with the company's executives and industry experts tracing its path from its birth as a spinout of Eli Lilly to its acquisition by Boston Scientific, and interactive breakout sessions addressing such topics as companies' relationships with healthcare professionals, proposed Democratic and Republican healthcare reforms and their likely impact on the medical technology industry, and successful financial strategies for medical device start-ups.

In addition, the Phoenix Hall of Fame for Medical Device & Diagnostic Leadership honored the accomplishments of four Phoenix 2008 Award recipients at a dinner reception on October 3. While Acclarent's balloon sinuplasty technology won the "Most Promising New Product" award, SurgRx was honored with the "Emerging Growth Company" award, and Dr. Albert Starr took home the Phoenix Innovator Award. A group from Kyphon—Richard Mott, Dr. Mark Riley, Arie Scholten, and Dr. Karen Talmadge—won the Phoenix Lifetime Achievement Award.

Along with Wilson Sonsini Goodrich & Rosati, Phoenix 2008 was co-hosted with PricewaterhouseCoopers, Versant Ventures, and Windhover Information.

Please click here to view the complete conference agenda.