Wilson Sonsini Goodrich & Rosati's comprehensive intellectual property practice assists clients ranging from growth-minded start-ups to multinational companies with trademark and copyright transactional matters.

The success of most companies depends on brand strength and vitality. As such, our IP attorneys understand the importance of developing sound, sophisticated IP strategies that leverage key assets, including trademarks and copyrights. They also know the value of building and protecting strong brands through advertising and promotions, particularly in highly competitive markets. In addition, they understand the importance of complying with the many applicable consumer laws and regulations. The tried and true statements about prevention and proactive efforts most certainly apply here.

Trademark Matters

WSGR's clients include some of the best-known brands in the world. The results of our work can be seen throughout the U.S. and around the world in ads, in digital media, on store shelves, and on factory floors. The firm's long history of partnering with industry disruptors has given us the opportunity to be involved with new, innovative companies seeking to convert game-changing ideas into products, and rare skills into unique services. That means our trademark law clients have often needed more than mere mark registration and filing assistance. They've needed strategic IP vision and a comprehensive view in the course of defining their business, and their brand. And WSGR delivered.

Our trademark attorneys provide clients with sophisticated, progressive counsel on trademark filings and strategic portfolio management. In addition to trademark registration and filing, WSGR provides legal advice on many trademark and advertising issues, including:

  • Advertising copy and concepts
  • Corporate identity and associated mark selection
  • Labeling and packaging
  • Trade dress in U.S. and international markets
  • Federal and state retail and consumer protection statutes and regulations
  • Marketing campaigns and promotions, including contests and sweepstakes
  • Unfair competition
  • Publicity rights

We also help clients pursue and complete business transactions involving IP portfolios and individual IP elements, including trademarks, brand and digital assets, and creative content. Examples of such transactions include complex licenses, asset transfers, and joint ventures.

Copyright Matters

WSGR also provides comprehensive transactional and counseling advice concerning copyrights, including related registration and licensing services.

As the premier law firm provider to technology companies, WSGR's IP attorneys have represented emerging online, mobile, on-demand service, and digital printing technologies, as well as market-leading participants in the highly competitive entertainment, search, social media, software, digital media, and e-commerce sectors. Additionally, WSGR has represented clients in the retail, healthcare, life sciences, transportation, and higher education industries, as well as other types of organizations seeking to protect and leverage copyrightable works. We also counsel U.S.-based clients on international copyright matters and non-U.S. companies on operating in the United States.

In addition to copyright registration and filing, WSGR provides legal advice on many copyright and content ownership issues, including:

  • Content licensing and content ownership agreements
  • Software licensing agreements
  • Printed works for consumer and commercial use
  • Statutory exemptions and licenses, and fair use
  • Strategic copyright portfolio development, implementation, and protection
  • Reproduction agreements
  • Derivative works, distribution, and public performance rights

The firm has assisted clients with all forms of media and copyrightable works, including digital content, audiovisual presentations, software, film, literature, images, photography, and recorded music and sounds. Our attorneys have substantial copyright law experience in conjunction with both commercial transactions and statutory licenses set forth in the U.S. Copyright Act.

Many firms in the U.S. have advised clients on copyright matters and the Digital Millennium Copyright Act. However, only a handful of law firms like WSGR can credibly say they have a proven track record of providing ongoing, strategic IP advice to category-defining technology companies, while operating at the forefront of developing copyright and IP laws. Instead of restricting our copyright work to advising a select number of clients on broadly applied laws, our work is constantly evolving as we follow the path of our clients' disruptive technologies and innovations, aiming to help them achieve their business objectives.