Salesforce.com to Acquire Buddy Media for $698 Million

On June 4, 2012, enterprise cloud computing company salesforce.com announced that it has entered into a definitive agreement to acquire Buddy Media, a leading social media marketing platform, for approximately $698 million in cash and equity. Wilson Sonsini Goodrich & Rosati is representing salesforce.com in the acquisition.

The transaction is subject to customary closing conditions and is expected to be completed during salesforce.com's fiscal third quarter, which ends October 31, 2012.

The Wilson Sonsini Goodrich & Rosati team that is providing counsel to salesforce.com in this matter consisted of M&A attorneys Michael Ringler, Rachel Wilson, David Goldman, and Vinnie Buehler; corporate attorneys Aaron Alter, Tony Jeffries, and Michael Coke; tax attorneys Ivan Humphreys and Brian Mikulencak; employee benefits and compensation attorneys John Aguirre, Stephen Francis, and Brandon Gantus; intellectual property attorneys Suzanne Bell, Allison Guillen-Capo, and Matthew Staples; antitrust attorneys Paul Jin and Scott Sher; and employment law attorneys Aysha Doman and Laura Merritt. In addition, the salesforce.com in-house legal team consisted of Chief Legal Officer and Executive Vice President Burke Norton, Senior Vice President and Corporate General Counsel Sam Fleischmann, and Managing Counsel Wei Chen.

For more information, please see salesforce.com's press release.