Twitter to Acquire TellApart

On April 28, 2015, Twitter announced that it has reached an agreement to acquire TellApart, a leading marketing technology company providing retailers and e-commerce advertisers with unique cross-device retargeting capabilities through dynamic product ads and email marketing. WSGR is advising Twitter in the transaction.

Subject to the completion of customary conditions, the acquisition is expected to close on or around June 1, 2015.

The WSGR team advising Twitter includes:

Michael Russell, Partner
Michael Ray, Associate
Andrew Kirkpatrick, Associate
Bobby Cook, Associate

Technology Transactions:
Parag Gheewala, Partner
Jennifer McGrew, Associate
Rachel Landy, Associate

Privacy & Data Protection:
Matthew Staples, Associate
Jon Adams, Associate

Ivan Humphreys, Partner
Myra Sutanto Shen, Associate

Employee Benefits & Compensation:
Scott McCall, Partner
Sriram Krishnamurthy, Associate

Employment Law:
Gerard O'Shea, Of Counsel

Scott Sher, Partner
Christopher Williams, Associate

For information, please see Twitter's press release.