Aaron Hendelman heads the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, focusing on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. Aaron regularly represents public and private companies in complex transactions involving intellectual property rights and advertising matters. He also has represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau.

Aaron has been recognized as a leader in his field by World Trademark Review, which refers to him as a "quick-footed, practical, experienced, and speedy" attorney. In addition, the publication calls Aaron a "go-to lawyer for trademark, licensing, and advertising issues" on the West Coast and notes that he "provides the most intelligent, sensitive, and practical advice possible."

Following law school, Aaron clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.

  • Ancestry.com
  • Bungie
  • Casper
  • ConvaTec
  • Creative Commons
  • Hawaiian Airlines
  • Khan Academy
  • LinkedIn
  • Lyft
  • Mayfield Fund
  • Meetup
  • Musical.ly
  • Netgear
  • Nordstrom
  • Parallels
  • Plantronics
  • Postmates
  • salesforce.com
  • SanDisk
  • San Francisco Museum of Modern Art (SFMOMA)
  • Square
  • Stella & Dot
  • TeleNav
  • Tencent
  • Zazzle
  • Zoosk
  • J.D., University of Texas School of Law, 1998
    Order of the Coif; Editor, Texas Law Review
  • Master of Philosophy, Cambridge University, 1996
  • B.A., Political Science, Stanford University, 1993
    With Honors
  • Member, International Trademark Association (INTA)
  • Past Member, INTA Internet Committee
  • Past Member, INTA Emerging Issues Committee
  • Past Member, WSA (Washington Software Alliance) Investment Forum Board
  • Past Member, Special Committee on Promotion and Marketing Law, American Bar Association, Intellectual Property Law Section
  • Recognized in the 2016 and 2017 editions of WTR 1000—The World's Leading Trademark Professionals
  • Named in the 2009-2019 editions of Chambers USA: America's Leading Lawyers for Business, in which sources noted that he "is creative in his approach and identifies solutions rather than problems"
  • Moderator, "IP Representations and Related Provisions in M&A Transactions," International Trademark Association Annual Meeting, Barcelona, Spain, May 23, 2017
  • Co-presenter with J. Slafsky, "Hot Topics in Marketing Law," WSGR College for Clients, Palo Alto, California, February 28, 2017
  • Co-presenter with J. Slafsky and T. Shapiro, "Hot Topics in Marketing Law," WSGR College for Clients, Palo Alto, California, October 17, 2012
  • Co-presenter with J. Slafsky, "Marketing & Advertising," WSGR Entrepreneurs College, Palo Alto, California, June 13, 2012
  • "Sweepstakes and Contests: Overview and Update," Advertising and Marketing Law: New Technologies and New Challenges, Washington State Bar Association, April 2012
  • "FTC's Green Guides: Impacts on Renewable Energy Marketing," Law Seminars International telebriefing, December 1, 2010
  • Co-presenter with J. Slafsky, "Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, November 4, 2010
  • "Travel Industry – Going Places: Social Media and Keyword Advertising Issues," International Trademark Association's 132nd Annual Meeting, Boston, Massachusetts, May 26, 2010
  • "'Mikey Likes It!': Does the FTC?" South by Southwest, Austin, Texas, March 15, 2010
  • "New FTC Guidance for Endorsements and Testimonials in Advertising - Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance," Strafford CLE webinar, January 20, 2010
  • State Bar of California
  • State Bar of Washington

Contact Information

701 Fifth Avenue
Suite 5100
Seattle, WA 98104
Phone | 206-883-2514

650 Page Mill Road
Palo Alto, CA 94304
Phone | 650-493-9300

Email | Aaron Hendelmanahendelman@wsgr.com

Areas of Expertise

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