Of Counsel
Privacy and Data Protection


Tracy Shapiro is Of Counsel in the San Francisco office of Wilson Sonsini Goodrich & Rosati, where her practice focuses on privacy, data security, advertising, and marketing practices. Tracy has extensive experience counseling technology clients on compliance with privacy laws, including the FTC Act, the Children's Online Privacy Protection Act (COPPA), and EU privacy laws. She has counseled on advertising and marketing laws such as CAN-SPAM, and on the use of social media to ensure compliance with the FTC's Endorsement Guidelines. She also has advised on and written rules for promotions.

Tracy spent six years (2005-2011) as an attorney at the Federal Trade Commission (FTC) in the Bureau of Consumer Protection's Division of Privacy and Identity Protection and the Division of Advertising Practices, where she focused on consumer privacy, data security, and advertising. She helped create principles for industry self-regulation in the area of online behavioral advertising, and she led the FTC's first enforcement action involving online behavioral advertising. She also litigated spyware and adware cases and brought actions enforcing the principles set forth in the FTC's Endorsement Guidelines. After her government service, Tracy worked as in-house counsel for Yahoo!, where she advised on privacy, advertising, and marketing laws. Tracy began her legal career as an IP litigator at a variety of law firms. She previously served as a legislative assistant to U.S. Congressman Brad Sherman.

  • J.D., George Washington University Law School, 2001
    Magna Cum Laude
  • B.A., Political Science, University of California, Berkeley, 1996
  • Member, International Association of Privacy Professionals
  • Recipient, FTC Janet D. Steiger Award, 2006
  • Speaker, "IoT Agreements," 27th Annual All Hands Meeting, Santa Clara, California, October 29, 2015
  • "For Global Companies, Is Anything Local? Navigating the Rules of the Road: Export Controls, Cybersecurity and Privacy," WSGR Client MCLE Day, December 2012
  • Panelist, "Put the Consumer at the Center of Innovation," Content and Apps for Automotive USA 2012, December 2012
  • "Unique Privacy and Data Security Challenges: Issues from Transmission of the Offer to Completion of the Payment Transaction," Mobile Payments Law: New Business Models and Associated Legal Issues, Law Seminars International, November 2012
  • "Hot Topics in Marketing Law," WSGR College for Clients, October 2012
  • Panelist, "Advertising Law for Online Publishers," Media Law in the Digital Age Conference, Citizen Media Law Project at Harvard University's Berkman Center and Kennesaw State's Center for Sustainable Journalism, September 2010
  • Panelist, "Public Policy/Law & Bills," Anti-Spyware Coalition Public Workshop, June 2007
  • State Bar of California

Contact Information

One Market Plaza
Spear Tower, Suite 3300
San Francisco, CA 94105
Phone | 415-947-2042

Email | Tracy

Areas of Expertise

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