CONTACT:
701 Fifth Avenue
Suite 5100
Seattle, WA 98104
Phone | 206-883-2500
Fax | 206-883-2699
650 Page Mill Road
Palo Alto, CA 94304
Phone | 650-493-9300
Fax | 650-493-6811
Email | Aaron Hendelman
| | CONTACT:
701 Fifth Avenue
Suite 5100
Seattle, WA 98104
Phone | 206-883-2500
Fax | 206-883-2699
650 Page Mill Road
Palo Alto, CA 94304
Phone | 650-493-9300
Fax | 650-493-6811
Email | Aaron Hendelman
| | | EXPERIENCE: Aaron Hendelman heads the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, focusing on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. Aaron regularly represents public and private companies in complex transactions involving intellectual property rights and advertising matters. He also has represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau. Following law school, Aaron clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.
SELECT CLIENTS: - Bungie
- Drugstore.com
- Expedia
- Google
- Meetup
- Netgear
- Ning
- Palm
- Plantronics
- Polycom
- SanDisk
- San Francisco Museum of Modern Art
- Zazzle
EDUCATION: - J.D., University of Texas School of Law, 1998
Order of the Coif; Editor, Texas Law Review - Master of Philosophy, Cambridge University, 1996
- B.A., Political Science, Stanford University, 1993
With Honors  Aaron Hendelman
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ASSOCIATIONS AND MEMBERSHIPS: - Member, International Trademark Association (INTA)
- Member, INTA Emerging Issues Committee
- Past Member, WSA (Washington Software Alliance) Investment Forum Board
- Past Member, Special Committee on Promotion and Marketing Law, American Bar Association, Intellectual Property Law Section
HONORS:
SELECT PUBLICATIONS: - Co-author with J. Slafsky and L. Parnes, "FTC Revises Advertising Guidelines for Endorsements and Testimonials: Changes Focus on Social Networking and New Media," WSGR Alert, October 2009
- "Selecting and Protecting a Company Name," The Entrepreneurs Report: Private Company Financing Trends, Summer 2008
- "Trademark and Other Legal Issues Involved in Selecting a Company Name," Start-Up Company Lawyer, March 2008
- "Keyword Advertising: A Snapshot," E-Commerce Law Report, Vol. 6, No. 6, June 2004
SELECT SPEAKING ENGAGEMENTS: - "Travel Industry – Going Places: Social Media and Keyword Advertising Issues," International Trademark Association's 132nd Annual Meeting, Boston, Massachusetts, May 26, 2010
- "'Mikey Likes It!': Does the FTC?" South by Southwest, Austin, Texas, March 15, 2010
- "New FTC Guidance for Endorsements and Testimonials in Advertising - Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance," Strafford CLE webinar, January 20, 2010
- "International Contests and Sweepstakes," International Trademark Association's 131st Annual Meeting, Seattle, Washington, May 17, 2009
- "Marketing & PR," Game Industry Start Up 101 Workshop, Seattle, Washington, April 21, 2009
- "Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, December 17, 2008
- "Contests and Sweepstakes Law," Wilson Sonsini Goodrich & Rosati General Counsel Series, Palo Alto, California, 2007
- "Marketing Law," CEO Brand Camp, Seattle, Washington, February 6, 2007
- "Marketing Law 101," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, September 14, 2006
- "Marketing Your Technology," Essentials of Technology Commercialization, Seattle, Washington, 2006
ADMISSIONS: - State Bar of California
- State Bar of Washington
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