AARON HENDELMAN

Partner

Trademarks, Copyrights & Advertising
Intellectual Property
Consumer Regulatory & Privacy
Media
Retail, Consumer & Advertising

EXPERIENCE:

Aaron Hendelman heads the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, focusing on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. Aaron regularly represents public and private companies in complex transactions involving intellectual property rights and advertising matters. He also has represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau.

Following law school, Aaron clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.

SELECT CLIENTS:

Amazon
Applied Materials
Bungie
ConvaTec
Creative Commons
Dolby
Expedia
Geeknet
Google
LinkedIn
Mayfield Fund
Meetup
Netgear
Nordstrom
Plantronics
Polycom
Rackspace
Real Networks
salesforce.com
SanDisk
TeleNav
Tencent
Zazzle
Zoosk

EDUCATION:

J.D., University of Texas School of Law, 1998
Order of the Coif; Editor, Texas Law Review
Master of Philosophy, Cambridge University, 1996
B.A., Political Science, Stanford University, 1993
With Honors

ASSOCIATIONS AND MEMBERSHIPS:

Member, International Trademark Association (INTA)
Member, INTA Internet Committee
Past Member, INTA Emerging Issues Committee
Past Member, WSA (Washington Software Alliance) Investment Forum Board
Past Member, Special Committee on Promotion and Marketing Law, American Bar Association, Intellectual Property Law Section

HONORS:

Named in the 2009, 2010, 2011, and 2012 editions of Chambers USA: America's Leading Lawyers for Business

SELECT PUBLICATIONS:

"FTC Proposes Revisions to its Guides for Environmental Marketing Claims," WSGR Alert, October 2010
Co-author with J. Slafsky and L. Parnes, "FTC Revises Advertising Guidelines for Endorsements and Testimonials: Changes Focus on Social Networking and New Media," WSGR Alert, October 2009
"Selecting and Protecting a Company Name," The Entrepreneurs Report: Private Company Financing Trends, Summer 2008
"FTC Shows Renewed Interest in 'Green' Marketing Claims, Focusing on Claims Relating to Carbon Offsets, RECs, and Green Packaging," WSGR Alert, May 2008
"Trademark and Other Legal Issues Involved in Selecting a Company Name," Start-Up Company Lawyer, March 2008

SELECT SPEAKING ENGAGEMENTS:

Co-presenter with J. Slafsky and T. Shapiro, "Hot Topics in Marketing Law," WSGR College for Clients, Palo Alto, California, October 17, 2012
Co-presenter with J. Slafsky, "Marketing & Advertising," WSGR Entrepreneurs College, Palo Alto, California, June 13, 2012
"Sweepstakes and Contests: Overview and Update," Advertising and Marketing Law: New Technologies and New Challenges, Washington State Bar Association, April 2012
"FTC's Green Guides: Impacts on Renewable Energy Marketing," Law Seminars International telebriefing, December 1, 2010
Co-presenter with J. Slafsky, "Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, November 4, 2010
"Travel Industry – Going Places: Social Media and Keyword Advertising Issues," International Trademark Association's 132nd Annual Meeting, Boston, Massachusetts, May 26, 2010
"'Mikey Likes It!': Does the FTC?" South by Southwest, Austin, Texas, March 15, 2010
"New FTC Guidance for Endorsements and Testimonials in Advertising - Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance," Strafford CLE webinar, January 20, 2010
"International Contests and Sweepstakes," International Trademark Association's 131st Annual Meeting, Seattle, Washington, May 17, 2009
"Marketing & PR," Game Industry Start Up 101 Workshop, Seattle, Washington, April 21, 2009
"Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, December 17, 2008
"Contests and Sweepstakes Law," Wilson Sonsini Goodrich & Rosati General Counsel Series, Palo Alto, California, 2007
"Marketing Law," CEO Brand Camp, Seattle, Washington, February 6, 2007
"Marketing Law 101," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, September 14, 2006
"Marketing Your Technology," Essentials of Technology Commercialization, Seattle, Washington, 2006

ADMISSIONS:

State Bar of California
State Bar of Washington

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