AARON HENDELMAN

Partner
 
Trademarks & Advertising
Intellectual Property
Consumer Regulatory & Privacy
Copyright
Media
Retail, Consumer & Advertising

EXPERIENCE:

Aaron Hendelman heads the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, focusing on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. Aaron regularly represents public and private companies in complex transactions involving intellectual property rights and advertising matters. He also has represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau.

Following law school, Aaron clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.

SELECT CLIENTS:
  • Amazon
  • Applied Materials
  • Blue Nile
  • Bungie
  • ConvaTec
  • Creative Commons
  • Expedia
  • Geeknet
  • Khan Academy
  • LinkedIn
  • Mayfield Fund
  • Meetup
  • Netgear
  • Nordstrom
  • Parallels
  • Plantronics
  • Polycom
  • Rackspace
  • Real Networks
  • salesforce.com
  • SanDisk
  • SolarCity
  • Square
  • TeleNav
  • Tencent
  • Trivago
  • Zazzle
  • Zoosk
EDUCATION:
  • J.D., University of Texas School of Law, 1998
    Order of the Coif; Editor, Texas Law Review
  • Master of Philosophy, Cambridge University, 1996
  • B.A., Political Science, Stanford University, 1993
    With Honors
ASSOCIATIONS AND MEMBERSHIPS:
  • Member, International Trademark Association (INTA)
  • Member, INTA Internet Committee
  • Past Member, INTA Emerging Issues Committee
  • Past Member, WSA (Washington Software Alliance) Investment Forum Board
  • Past Member, Special Committee on Promotion and Marketing Law, American Bar Association, Intellectual Property Law Section
HONORS:
  • Named in the 2009, 2010, 2011, 2012, and 2013 editions of Chambers USA: America's Leading Lawyers for Business, in which he was praised by clients for his "business sense, practicality, and responsiveness," with one client stating that he's "prompt, thorough, and intuitive" and "understands not only what the question is, but what the issue is"
SELECT PUBLICATIONS:
SELECT SPEAKING ENGAGEMENTS:
  • Co-presenter with J. Slafsky and T. Shapiro, "Hot Topics in Marketing Law," WSGR College for Clients, Palo Alto, California, October 17, 2012
  • Co-presenter with J. Slafsky, "Marketing & Advertising," WSGR Entrepreneurs College, Palo Alto, California, June 13, 2012
  • "Sweepstakes and Contests: Overview and Update," Advertising and Marketing Law: New Technologies and New Challenges, Washington State Bar Association, April 2012
  • "FTC's Green Guides: Impacts on Renewable Energy Marketing," Law Seminars International telebriefing, December 1, 2010
  • Co-presenter with J. Slafsky, "Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, November 4, 2010
  • "Travel Industry – Going Places: Social Media and Keyword Advertising Issues," International Trademark Association's 132nd Annual Meeting, Boston, Massachusetts, May 26, 2010
  • "'Mikey Likes It!': Does the FTC?" South by Southwest, Austin, Texas, March 15, 2010
  • "New FTC Guidance for Endorsements and Testimonials in Advertising - Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance," Strafford CLE webinar, January 20, 2010
  • "International Contests and Sweepstakes," International Trademark Association's 131st Annual Meeting, Seattle, Washington, May 17, 2009
  • "Marketing & PR," Game Industry Start Up 101 Workshop, Seattle, Washington, April 21, 2009
  • "Emerging Issues in Marketing Law," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, December 17, 2008
  • "Contests and Sweepstakes Law," Wilson Sonsini Goodrich & Rosati General Counsel Series, Palo Alto, California, 2007
  • "Marketing Law," CEO Brand Camp, Seattle, Washington, February 6, 2007
  • "Marketing Law 101," Wilson Sonsini Goodrich & Rosati College for Clients Series, Palo Alto, California, September 14, 2006
  • "Marketing Your Technology," Essentials of Technology Commercialization, Seattle, Washington, 2006
ADMISSIONS:
  • State Bar of California
  • State Bar of Washington

Contact Information

701 Fifth Avenue
Suite 5100
Seattle, WA 98104
Phone | 206-883-2514
Fax | 206-883-2699

650 Page Mill Road
Palo Alto, CA 94304
Phone | 650-493-9300
Fax | 650-493-6811

Email | Aaron Hendelmanahendelman@wsgr.com

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