3:00 – 7:00 p.m.

Registration

7:00 – 10:00 p.m.

Cocktail Reception & Welcome Dinner

Friday, October 14

7:30 a.m.  

Breakfast & Registration

Attendees and guests are welcome to enjoy breakfast at leisure.

8:00 – 8:05 a.m.                

Phoenix 2011 Welcome

8:05 – 8:50 a.m.

Eric Topol: Why Social Media Will Transform Our Healthcare Companies

In this keynote address, Eric Topol, a leading pioneer of health technologies and expert in mobile health and social media will address why social media (e.g. Facebook, Twitter, LinkedIn, Blogs) is transforming healthcare delivery, and how it will permanently transform our device companies’ business activities.

8:50 – 10:00 a.m.

Social Media In Action

Multiple social media pioneers will join our keynote speaker to discuss how social media is being used in both healthcare and non-healthcare companies today, how it will be used in the future, and the implications for our device companies.  

10:00 – 10:20 a.m.

Break

10:20 – 11:00 a.m.

Gail Wilensky: The Future of the US Healthcare Business

Dr Gail Wilensky is a Senior Fellow at Project HOPE, an international health education foundation, where she analyzes and develops policies relating to health care reform and to ongoing changes in the health care environment.  Currently, Dr. Wilensky serves on the board of directors for Cephalon, Quest Diagnostics, SRA International and the United Healthcare Group.  Dr. Wilensky’s perspective is richly informed by her prior involvement in numerous healthcare organizations throughout her career including her work with in the public sector with the Defense Health Board, the Medicare Payment Advisory Commission, the Department of Health and Human Services, and the White House.  In addition, she previously was a director on the boards of several other public companies including St. Jude Medical and Marion Merrell Dow.

In her talk Dr. Wilensky will explore the policies and politics of healthcare reform and the implications for society, technology and the medical device industry.  

11:00 – 11:20 a.m.

Break

11:20 a.m. – 12:20 p.m.

Reform, Investment, and Innovation

Healthcare reform remains a work in progress, and this panel of medtech investors and medtech executives from large and small companies will discuss the impact of such uncertainty on the current and future pipeline for medtech innovation. There can be no question that the ongoing implementation of healthcare reform policies is leading many entrepreneurs, investors and Medtech companies large and small to rethink their strategies for product innovation, and could lead to the flight of capital and companies to other countries. Join us for an important discussion on the future of the Medtech industry.

1:00 p.m.

Planned Social Program and Leisure Activites

• Arizona Cowboy College: So you already know the basics of horseback riding and are looking for a new adventure. Time to roll up your sleeves and get dirty at Cowboy College. Activities may include horseback riding lessons with games and barrel racing, grooming and saddling lesson, and roping with a mechanical horse. Your “Trail Bosses” are local cowboy professionals who have plenty of real-life, practical working ranch experiences – and some stories to share. Happy Trails!
• Kayak on the Verde: The Verde River runs through the heart of Arizona, and provides desert dwellers with scenic views and a wonderful water escape. Guests will explore gravel shallows, quiet pools, and an occasional swift water chute to challenge boating skills. Experienced guides bring the landscape to life with interesting tidbits of history and intrigue about earlier inhabitants and the native plants and wildlife that may be encountered along the way.
• Tennis Tournament: Spend the afternoon at the Four Seasons Resort Scottsdale tennis facilities. The afternoon will start with a brief clinic, to be followed by a round robin tournament. Players will switch both partners and opponents on each round. Tennis pros are on hand to provide instruction throughout.
• The Phoenix School of Rock!: Missed the auditions for American Idol? Here is a chance to spend the afternoon rehearsing and recording with with an award-winning producer and instructor to create some music magic. Get a hands-on overview of the recording process from equipment setup through multi-track recording and final production. Finally, participate as a musician or a performer in the recording and production of a popular song with lyrics re-written with a medical device theme. Anyone from professional musicians to the simply curious are encouraged to participate.

7:00 p.m.

The Phoenix Hall of Fame Reception, Dinner, and Awards Ceremony

The Phoenix Hall of Fame for Medical Device & Diagnostic Leadership will honor the accomplishments of companies and individuals in the following categories:

• Most Promising New Product Award
• Emerging Growth Company Award
• Phoenix Innovator Award
• Lifetime Achievement Award

Please join us in honoring the recipients of the Phoenix 2011 Awards.

Saturday, October 15

7:30 a.m.  

Breakfast & Registration

Attendees and guests are welcome to enjoy breakfast at leisure.

8:00 – 9:00 a.m.

Interview: Lifetime Achievement Winner

Join David Cassak, the founder of In Vivo Magazine, as he introduces us to this year's Lifetime Achievement Winner. David will delve into the fascinating career of this year's award recipient, a career responsible for building and sustaining many important new medical product franchises and in the process transforming the Medtech industry into the one we know today.

9:00 – 9:20 a.m.   

Break

9:20 – 10:20 a.m.

Stuart Diamond: Getting More

Wharton Professor and Pulitzer Prize winning former journalist for the New York Times, Stuart Diamond has written a revolutionary new book on negotiations, Getting More. His negotiation techniques presented in his book, were used to solve the 2008 Hollywood writer's strike, to make companies billions of dollars, and to get four-year-olds to willingly brush their teeth and go to bed. Join us for Stuart Diamond's talk and learn that the key to getting more is finding the right tools for each situation, being more flexible, and better understanding the other party. These strategies are invisible, until you learn them. Once you see them, they will always be there to help you get more.

10:20 – 10:40 a.m.

Break

10:40 a.m. – 12:00 p.m.

Negotiating with the FDA

Some of the most challenging negotiations facing medical device companies are those with the FDA. With the help of Stuart Diamond and CEO's who have negotiated with the current FDA, this panel discussion will explore strategies to help companies navigate the FDA bureaucracy and negotiate successfully with FDA staff.

1:00 p.m.

Planned Social Program and Leisure Activites

• Full Throttle Fun: Get ready for an adrenaline rush, as you test your limits in a professionally prepared European-style race kart. Drivers will receive a short briefing, and will be fitted with race suits. Racing fans will watch live timing and scoring on monitors at the track. Ready, set, go!
• Golf Tournament: Troon North Golf Club is the flagship property of Troon Golf, which is headquartered in Scottsdale, Arizona. To enhance the golf experience, Troon North limits the number of players on each course and allows more time and space between groups, providing a more relaxed setting with added privacy. Today guests will be playing on The Pinnacle. Elevated tees offer breathtaking views in every direction.
• Rappelling Adventure: One of the most rewarding ways to observe the natural tapestry of desert life is to explore it. Learn about the unique flora and fauna of this region, as desert guides lead guests to the rappelling site. Once there, enjoy unobstructed views across the Sonoran Desert as you scale towering mountains. An exhilarating challenge for those seeking adventure.

7:00 p.m.

Closing Dinner

Join fellow CEOs and guests for an intimate evening of cocktails and dinner. Featured entertainment will include the infamous Phoenix School of Rock, as they perform original song and lyrics especially for you.

Sunday, October 16

Departures

Depart for home with new insights gained from Phoenix 2011.