CompaniesConference SpeakersCompaniesDinner InterviewOverviewConference AgendaWSGR website Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Conference Agenda Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Conference Agenda Conference Agenda Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Companies Conference Speakers Dinner Interview Overview WSGR Website Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Conference Agenda Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration Overview Conference Agenda Dinner Interview Conference Agenda Speakers Registration Dinner Interview Overview Conference Agenda Speakers Registration Dinner Interview Conference Agenda Speakers Registration

 

Video and Audio files of each panel are available for viewing.
Please click the icon next to each panel to access a video/audio link to that presentation.
Conference Agenda

MEDICAL DEVICE CONFERENCE
The Palace Hotel
2 New Montgomery Street
San Francisco, CA

7:00 – 8:00 a.m.

Conference Registration and Continental Breakfast

8:00 – 9:20 a.m.

Evolving Venture Strategies Click here to view video
The financial collapse in the fourth quarter of 2008 reset everything in the venture world. Valuations and terms negotiated in earlier rounds no longer served as a sign post for future rounds. Venture Capitalists began to reevaluate their portfolios, deciding which portfolio companies to support. Companies with high burn rates in clinical trials were in a particularly difficult position. But despite the turmoil, deals have been getting done. This panel of prominent venture capitalists will discuss the challenges faced by the venture industry today, the current investment psychology and the evolving investment strategies that are emerging as we return to a more normal environment.

Moderator:

Casey McGlynn, Partner, Wilson Sonsini Goodrich & Rosati
   

Speakers:

Leslie Bottorff, Partner, ONSET Ventures
 

Michael Liang, Partner, Baird Venture Partners
 

Hank Plain, Partner, Morgenthaler Ventures
 

John Sullivan, Principal, Foundation Medical Partners

9:20 – 9:40 a.m.

BREAK

9:40 – 10:40 a.m.

Breakout Session 1

  • Diagnostics - presented by Scisive Consulting LP Click here to listen to audio
    In vitro diagnostics [IVD] has [re]emerged as a new sector for venture investment. Scisive consulting has identified over 200 new IVD companies formed over the past 10 years, most of them addressing one of two broad market areas:

    • New Biomarkers, many being brought to market by their originators in a novel self-commercialization model
    • Rapid Diagnostics, exploiting ever more sophisticated technology for practical point of care testing

    Our panel will address the driving forces behind proliferation of new IVD companies and technologies, lessons learned so far, and prospects for these companies to emerge as substantial independent entities.

    Moderator:

    Robert Easton, Chairman, Scisive Consulting LP
       

    Speakers:

    Bonnie Anderson, CEO, Veracyte
     

    Brian Atwood, Managing Director, Versant Ventures
     

    John McDonough, CEO & President, T2 Biosystems, Inc.
     

    Sushma Selvarajan, Head of Business Development & Strategy,
    Roche Molecular Systems, Inc.


  • IP Strategies Click here to listen to audio
    Starting your own business is tough. Knowing how to protect your patentable assets and satisfy the investment community during IP diligence can be even tougher. Join a panel of medical technology experts, including an experienced patent attorney, a successful serial entrepreneur and an active investor as they discuss how to build a comprehensive IP strategy for today's med tech business. The panel will discuss real life experiences on how IP can make or break a company and how paying attention to patent issues early in the life of a new venture can pay huge dividends when it comes time to finance and later sell the enterprise.

    Moderator:

    Jim Heslin, Partner, Wilson Sonsini Goodrich & Rosati
       

    Speakers:

    Bob Behl, CEO, Percutaneous Systems Inc.
     

    William Starling, Managing Director, Synergy Life Science Partners and
        CEO, Synecor


  • Raising Funds Internationally Click here to view video
    Today companies need to be creative in their fund-raising approaches. Gone are the days when a company can simply go up and down Sand Hill Road to access capital. Last year we saw many later stage medical device companies looking to Europe and Asia for growth capital. Many European funds are interested in companies launching in Europe, while Asian countries use the promise of easy capital to attract medical technology businesses to their jurisdiction. This panel of experienced executives, investment bankers, and venture capitalists, will share their recent experiences raising money internationally. The discussion will also cover the challenges encountered in dealing with different cultures, expectations, processes, and structures.

    Moderator:

    Todd Carpenter, Partner, Wilson Sonsini Goodrich & Rosati
       

    Speakers:

    Eitan Konstantino, President & CEO, TriReme Medical Inc.
     

    Erin McGurk, President & CEO, PneumRx, Inc.
     

    Robert Stockman, Chairman & CEO, Reva Medical

10:40 – 11:00 a.m.

BREAK

11:00 a.m. – 12:00 p.m.

Breakout Session 2

  • U.S. Commercialization Strategies - presented by Health Advances, LLC Click here to view video
    It's been a long journey with the FDA but your product has now received FDA approval. So how should you go about commercializing your product in the United States? Should you hire a large direct sales force and do a major launch? Should you focus on a few key markets and go deep with a small direct team? Should you hire distributors or a specialty pharma team to take on your device? These are very important questions and you need to get it right. Join Mark Speers of Health Advances, two seasoned sales executives, and a business development executive from one of the medical technology consolidators as we explore that all important question: How should I commercialize my product in the U.S.?

    Moderator:

    Mark Speers, Partner & Managing Director, Health Advances, LLC
       

    Speakers:

    Chad Cornell, VP Corporate Development, Medtronic, Inc.
     

    Michael Devine, EVP, Sales & Marketing, Access Closure
     

    Bill Facteau, Worldwide President, Acclarent, Inc.,
         a division of Ethicon, Inc.


  • Changing the Rules on Physician Payments Click here to listen to audio
    In recent years, relations between industry and the clinical community have come under increasing scrutiny, leading to passage of both state and federal legislation to regulate those relations. This panel will explore the policies and procedures companies need to put in place as they move from development, to clinical investigation and commercialization. The discussion will include a review of the dire consequences for failure to adhere to these policies. This panel will provide you with actionable rules on physician consulting arrangements and payments to physicians who use your products in their clinical practice.

    Moderator:

    David Hoffmeister, Partner, Wilson Sonsini Goodrich & Rosati
       

    Speakers:

    Leo Cunningham, Partner, Wilson Sonsini Goodrich & Rosati
     

    Peter Fitzgerald, MD, Director, Center for Cardiovascular Technology,
        Stanford University
     

    Allan May, Founder, Life Science Angels,
        and Managing Partner, Emergent Medical Partners

12:00 – 1:30 p.m

Lunch and Presentation Click here to view video
Join David Cassak of Elsevier Business Intelligence as he interviews Andrew Cleeland, and Hanson Gifford. The discussion will include Ardian's technological approach to treating hypertension, the company's clinical results to date, its current commercialization plans and the process, structure and terms of the recent acquisition by Medtronic.

Moderator:

David Cassak, Vice President, Content & Managing Director,
    Medical Devices, Elsevier Business Intelligence

   

Speakers:

Andrew Cleeland, CEO, Ardian

 

Hanson Gifford, Managing Member, The Foundry, LLC

1:30 – 2:30 p.m.

Breakout Session 3

  • Medical Technology in China–What You Need to Know Click here to listen to audio
    China’s exploding growth is creating a new middle class who will one day (and likely not too far in the future) be purchasing more healthcare services than Europe. With the increasingly difficult regulatory and reimbursement environment in the U.S., the time for medical technology companies to look to China for revenue growth is now. This panel will include executives with experience operating companies, distributing products, and raising and deploying capital in China, as well as active investors interested in bringing Western products to China. Learn how to navigate the complexities and challenges of China in order to successfully access the burgeoning Chinese medical device market.

    Moderator:

    Elton Satusky, Partner, Wilson Sonsini Goodrich & Rosati
       

    Speakers:

    Landon G. Lack, President & CEO, China MedConnect
     

    Greg B. Scott, President & Founder, ChinaBio® LLC
         and President & Co-founder, Life Science Angels
     

    Irene Tanner, Managing Director, China eCapital
     

    Chen Yu, Partner, Vivo Ventures


  • European Commercialization Issues Click here to view video
    Most early stage medical technology companies continue to be focused on developing their products here in the United States.  At the same time many of these same U.S. med tech companies are now intent on completing their initial clinical work in Europe, in order to obtain a CE Mark and begin the initial commercialization in Europe.  How does this European Commercialization Strategy impact a company’s cash flow requirements?  What are the hurdles a company faces in launching in Europe? Which jurisdictions should a med tech company pick for the initial product launch?  What are the factors influencing a decision to sell direct or work with independent distributors in the EU?  Join a panel of experts as we explore the benefits and issues involved in commercializing early in Europe.

    Moderator:

    Marty Waters, Partner, Wilson Sonsini Goodrich & Rosati
       

    Speakers:

    Mattias Kyhlstedt, CEO, Synergus
     

    King Nelson, President & CEO, Uptake Medical

     

    Mika Nishimura, VP, Commercial Development, Auxogyn, Inc.
     

    Ferolyn Powell, Divisional VP & General Manager, Structural Heart,
        Abbott Vascular

2:30 – 2:45 p.m.

BREAK

2:45 – 3:45 p.m.

Are FDA Policies Affecting U.S. Competitiveness? Click here to view video
American patients have to wait on average a full two years longer than their European counterparts for many life-saving and life-enhancing technologies made by U.S. medical device and diagnostics companies because of growing regulatory delays and inefficiencies, according to a study recently released. Join a panel of experts as we explain what went wrong at the FDA, what it is doing to the med tech industry and what is being done to fix it.

Moderator:

Mark Leahey, President & CEO, MDMA
   

Speakers:

Mark Deem, CTO, The Foundry
 

David Gollaher, President & CEO, California Healthcare Institute (CHI)
 

Josh Makower, CEO & Founder, ExploraMed Development, LLC


3:45 – 4:00 p.m.

BREAK

4:00 – 5:00 p.m.

Winning Strategies for Today's Medical Technology Company Click here to view video
The cost of company building has increased exponentially in the last two decades. Medical technology companies that spent $20M in the 80's would spend $100M or more in the current environment. While costs have risen at least five to eight fold, valuations have not followed the same trajectory. This panel of experts have deep expertise in building med tech companies and delivering enviable returns to investors. The panel will address:

  • Common pitfalls of company building and how to avoid them
  • Best practices for capital efficiency
  • Specific examples of how to dramatically speed company building, while reducing cost

Moderator:

Philip Oettinger, Partner, Wilson Sonsini Goodrich & Rosati
   

Speakers:

Rich Ferrari, Managing Director, DeNovo Ventures
 

Joe Heanue, President, Triple Ring
 

Mir Imran, Chairman & CEO, Modulus
    and Managing Director, InCube Ventures
 

Jack Lloyd, Founder, Nellcor and Alere Medical

5:00 – 6:30 p.m.

Venture Wine Tasting
Join Wilson Sonsini Goodrich & Rosati for wine tasting after the conference. We will be tasting wines from various California wineries and venture capitalists will be your sommeliers for the event. This is your chance to try some great wine and learn a little bit more about what each of our local venture firms is looking for in their next deal. It's a great pairing—wine with a venture capital twist.