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Wilson Sonsini Goodrich & Rosati presents: The Business of Media Distribution—Monetizing Film, TV and Video Content in an Online World Featuring Jeff Ulin of Wilson Sonsini Goodrich & Rosati, and recent author of Variety-endorsed and bestselling book, Wilson Sonsini Goodrich & Rosati invites you to an exclusive digital media networking event as part of the firm's Media Venture Network. The Media Venture Network connect s professionals n the converging area of media and technology and provides a forum for focused discussions about developments and trends, new business models, and best practices. Join us for a presentation by Jeff Ulin, who will discuss how traditional television and related markets are being impacted by digital and new media applications. Jeff will provide experienced guidance on how content is valued, how its distribution value is maximized, and how the landscape for earning money throughout a property's lifecycle is evolving. We hope you will be able to join us and look forward to seeing you there. Thursday, February 25, 2010 Wilson Sonsini Goodrich & Rosati
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Jeff is an attorney at Wilson Sonsini Goodrich & Rosati, focus ing on media transactions, particularly the distribution of intellectual property assets and content. He has 20 years of experience in the media, legal, and entertainment industries, and also teaches the Media and Entertainment course at U.C. Berkeley's Haas School of Business. Prior to joining the firm, Jeff served as Lucasfilm's senior distribution executive and also managed the company's online division. Previously, he co-founded and served as CEO of animation studio Wild Brain, which he developed into a leading digital production and film studio, launching original television series, expanding commercial production, building a computer graphics film group, and generating a proprietary online library. While at Wild Brain, Jeff also created the 65-episode Disney pre-school hit Higglytown Heroes.